From the very start Mulberrys Garment Care’s focus has been on the customer, making sure their experience is always a step above anything else, but when Chris and Lisa Brooks became franchisees, they took it one step further with their Minnesota locations (and they own all of them!) Not only is this power couple determined to make lives easier in the way of offering services that check off the to-dos at the bottom of most people’s list of favorites, but they give back to the community, build teams of hard-working, professional individuals, and simply love living and working in Minnesota. 

We’re thrilled for you to get to know Mulberrys Garment Care; what they offer and how they like to spend their time when not watching smiles emerge from the faces of their customers after picking up freshly laundered bedding. Their slogan is, “dry cleaning and laundry reimagined” but they should add the word ‘experience’ as well because it’s unique, distinctive, and pretty life changing (they wash and fold? Yes, please!) 

Tell us the story of how you started your business – include your mission statement, when you started your business, and the inspiration behind it.

Mulberrys Garment Care was founded in 2009 by Dan Miller. Prior to starting Mulberrys, Dan was a management consultant at McKinsey & Company. In that position he had the opportunity to observe the best practices of a number of leading Fortune 500 consumer brands. One day, after a particularly bad dry-cleaning experience, Dan realized that the focus on world-class customer experience he had observed in other markets was missing from the $9 billion dry cleaning and laundry industry. From that insight, Mulberrys was born.

​​Mulberrys’ mission is to become the leading provider of premium, toxin-free dry cleaning and laundry products and services. Mulberrys’ slogan is “dry cleaning and laundry reimagined.” We want every touch point with our customers to be a step above anything they’ve experienced in the dry-cleaning industry. We build this experience on four core pillars: 1) Delightful customer experience 2) Focus on sustainability 3) State-of-the-art technology and 4) World-class operations.

After years of being loyal customers, in 2020 Chris and Lisa Brooks became the first franchisees owning all the Minnesota locations. 

What services or products do you offer?

• Dry Cleaning & Laundry: Artisan, eco-friendly dry-cleaning and laundry completed by experts with decades of experience.
• Wash & Fold: Our home laundry service.
• Leather Cleaning: Unmatched professional leather, suede, and fur cleaning.
• Tailoring & Alterations: Mulberrys’ tailors perform services to make all your clothing look like it was custom tailored specifically for you.
• Wedding Dress Cleaning: We offer the very best in wedding dress cleaning and preservation.
• Rug Cleaning: Our rug and stain removal experts have seen it all and know exactly what to do to make sure that your rug is stain-free and free of dust-mites. 
• Shoe Shine & Repair: Whether you need a standard shoe shine or a heel or sole repair for your favorite pair of shoes, our expert cobblers and shoe repair technicians have the perfect solution.
• Linen & Bedding Cleaning: Cleaning your comforters, blankets, sheets, pillowcases, and linens can be one of the most overlooked tasks in maintaining a tidy household. Fortunately, at Mulberrys, our expert linen cleaners provide a convenient way to get all your linens and bedding professionally cleaned.

What sets your business apart from your competition?

• Quality: Mulberrys has been voted Best Dry Cleaners in numerous Readers’ Choice Awards. We have also been selected as one of America’s Best Cleaners.
• Experience: At every touch point you have with Mulberrys we seek to elevate your experience. Our beautiful boutique stores operate with extended hours and have 24-hour drop-boxes for your convenience. Your clothes are returned on wood hangers and we provide free collar-stays and collar supports. We have free coffee and dog treats!
• Technology: Our industry-leading mobile app enables you to schedule a pick-up on-demand, track your order progress, pay your bill, and even pick-up curbside at our stores.
• Sustainability: Your clothing is cleaned with the most environmentally friendly solutions available. We package your items in recyclable materials, and we are the only carbon-neutral dry cleaner in the country.

Does your business give back to the community? If so, what nonprofits are you involved with?

Mulberrys loves to get involved with our local community. We work with a variety of local nonprofits by providing discounted and complimentary cleaning for the Uplift Teen Legal Institute’s borrowing closet and Pass Down The Gown. We also often provide gift certificates and products for local silent auctions benefiting the surrounding communities and schools. In 2024 we donated to the Spanish Education Fund at Eden Prairie schools, Kenny Community School’s “March Magic” fundraiser, and Edina Give and Go, a dedicated partner of Edina Public Schools.

Who is your ideal client?

Anyone looking to make their life a little easier!

What is your favorite part of being a business owner?

Creating a culture and building a team based around our values and vision to make each experience DELIGHTFUL! 

Why did you choose to have your business in Minneapolis/St.Paul?

Minneapolis/St. Paul is our home! We both grew up in Minneapolis, have a wide network of family and friends, and wanted to raise our own family here.

Besides your own hard work, who would you thank for the success of your business?

We received a lot of guidance from our founder and friend, Dan Miller, and an incredible amount of encouragement from all our friends and family.

Enough about work, let’s talk fun!

You’re entertaining guests from out of town, where are you taking them and why?

Downtown for a Parlour burger or to Bar La Grassa because both are always a hit!

Favorite hotel? What do you love about it?  

Hotel Ivy, Hewing Hotel, Omni Vikings Lakes Hotel because they all have great food, great bars, and all the perfect amenities for a staycation.

Where’s your favorite place to dine out for brunch or lunch?

Hell’s Kitchen brunch including the Bloody Mary bar!

Where do you like to spend your Happy Hour?

Usually at a local brewery. Some of our favorites are Unmapped Brewing Co, Boom Island Brewing, Fat Pants Brewing Co, and Hackamore Brewing Company.

Which restaurants are perfect for date night and why?

Any of them! As long as we don’t have to cook, it feels like date night!

Name 2 or 3 of your favorite places to shop in Minneapolis.

King Brothers Clothiers, Billy Reid and Evereve. 

What is your favorite outdoor activity in Minneapolis in the summer? How about in winter?

In the summer we love to boat! In the winter we enjoy visiting the ice castles (with the exception of this last winter where they melted before we could see them!)

What is your favorite MUST do annual event in Minneapolis?

Sever’s Corn Festival in the fall. Great location, tons of fun activities for both kids and adults, and great food and drink options.

When you’re not working, when you have the day all to yourself, what would you be doing?

Usually carting the kids around to school and activities… but in an ideal world, sleeping in, lunching with friends, and enjoying some time outside!

What is the best part of living in Minneapolis/St. Paul?

The summer!

Business Name: Mulberrys Garment Care

Contact: Chris & Lisa Brooks

Business Phone Number: 651-447-7042

Website: https://www.mulberryscleaners.com/

Instagram: @mulberrysgarmentcare