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At The Scout Guide HQ, we value people, community, and kindness. We strive to foster a collaborative environment that is empathetic, understanding, and nonjudgemental and the sentiment “a rising tide lifts all boats” is the cornerstone of all we do. If you believe in helping small businesses thrive, love supporting entrepreneurs, and enjoy working collaboratively, see our open jobs.

Scouted Perks & Benefits

Work From Home

Paid Time Off

Competitive Salary

401K - Retirement

Health Insurance

Social Events

Marketing Manager

We are seeking a dynamic and experienced Marketing Manager to join our team. The ideal candidate will be a strategic thinker with a proven track record of developing integrated marketing communication. As a Marketing Manager, you will be responsible for executing integrated campaigns, which include digital (e-mail, online display ads, pre-roll ads, Social media), Offline (direct mail, radio, newspapers), influencer marketing, and guerrilla tactics that deliver qualified leads into the sales pipeline and turns into revenue. This role requires a creative and data-driven individual who can help our team achieve sales objectives through effective marketing campaigns.

 

Duties & Responsibilities:

 

  • Strategic Planning:
    • Help develop and implement comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
    • Collaborate with cross-functional teams to align marketing efforts with overall business goals.
  • Campaign Management:
    • Plan, execute, and optimize multi-channel marketing campaigns, including digital, social media, email, and traditional channels.
    • Monitor campaign performance, analyze results, and adjust strategies to maximize ROI.
  • Market Research:
    • Stay informed about industry trends, market dynamics, and competitor activities.
    • Conduct market research to identify opportunities for growth and improvement.
  • Budgeting and Financial Management:
    • Help develop and manage the marketing budget, ensuring efficient allocation of resources.
    • Track and report on marketing expenditures, providing insights into cost-effectiveness.
  • Cross-functional Collaboration:
    • Work closely with sales, franchise development, and other departments to ensure cohesive and integrated marketing efforts.
    • Collaborate with external partners and agencies as needed.
  • Metrics and Analytics:
    • Build upon existing key performance indicators (KPIs) for marketing initiatives and regularly report on performance.
    • Use data and analytics to make informed decisions and optimize marketing strategies.
    • Develop and implement targeted marketing strategies for each of our buyer persona segments to maximize engagement and conversion.
    • Skilled in CRM software for building and maintaining email marketing campaigns.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field is preferred
  • Minimum of 5 years of Marketing experience, with a successful track record of developing and executing marketing strategies.
  • Experience tying marketing activities to sales pipeline impact 
  • Experience using Hubspot or a similar CRM 
  • Excellent communication and interpersonal skills.
  • In-depth knowledge of digital marketing, social media, and traditional marketing channels.
  • Analytical mindset with the ability to interpret data and draw actionable insights.
  • Creative thinker with the ability to generate innovative ideas.
  • Ability to thrive in a fast-paced and dynamic environment.

*This is a full-time, remote position.

Reports to: Sales & Marketing Director

Talent Acquisition Form

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    The Scout Guide provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

    This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.