Careers - The Scout Guide

Thank you for your interest in working at The Scout Guide. Below are current job opportunities with TSG. Please feel free to send your resume and a note about why you’d be a great addition to the TSG HQ team or a local TSG team through the form at the bottom of the page. If you do not see the type of job you are seeking, we encourage you to check back regularly and submit your resume for our files.


MARKETING MANAGER

The Marketing Manager will advance The Scout Guide Marketing Team’s vision, mission, and strategies by being a key advisor on the execution of local marketing initiatives and supporting the work of the TSG Marketing Team overall. This position contributes to building profitable sales pipelines for our local franchisees through their expert knowledge on the execution of nationwide and market-specific marketing campaigns for both new and existing markets.

Key responsibilities:

  • Under the direction of the Marketing Director, maintains a database of current local marketing campaigns and materials. Adapts and designs new programs
  • Manages the local marketing funds budget for HQ and franchisees, and reports on campaign effectiveness to senior management
  • Monitors monthly digital reach for all markets and works closely with franchisees on strategies to accelerate their local digital growth
  • Consults with the Marketing Director to gather, evaluate, and share best practices that are most successful within certain markets to expand and deploy across all markets
  • Acts as a subject matter expert through the conception and execution of marketing initiatives that build brand credibility and a stronger pipeline for franchisees
  • Launches and actively optimizes cross-channel campaigns across platforms (print, Google, Facebook, Instagram, LinkedIn, email marketing, etc.)
  • Uses Google, web, and email analytics to understand the effectiveness of campaigns and online consumer behavior and develop strategies to optimize content and contact forms for maximum engagement
  • Develops partnerships to test and measure lead-generation campaigns through those channels
  • Plans and coordinates email campaigns to all prospects to help convert leads from the pipeline
  • Benchmarks competition and monitors blog/email/lifestyle franchise marketing trends and best practices; reports back to management on key findings
  • Develops paid advertising campaigns to drive qualified leads to the website
  • Acts as an advisor for franchisees on the execution of local events and sponsorships 

Requirements:

  • 5 years of marketing experience; experience creating and running marketing campaigns for franchise companies is ideal, but not required
  • Strong analytical and reporting skills
  • Knowledge of MS Excel, Word, PowerPoint, myEmma or another email marketing platform, Google Analytics, Squarespace, Facebook Ads Manager/Business Suite, and Google Ads 
  • Excellent presentation and communication skills, both written and verbal
  • 2+ years of experience using a CRM, such as Salesforce, FranConnect, or HubSpot
  • Event coordination experience

This is a remote position, reporting to the Marketing Director. To apply, please fill out the form at the bottom of this page.


WEBSITE STRATEGIST & SEO MANAGER

The Website Strategist & SEO Manager will work with employees and franchisees to identify critical website objectives. Additionally, this role will help design, program, and troubleshoot the organization’s website and related applications.

 Key responsibilities:

  • Collaborates across departments to identify and understand new website and application development needs
  • Plans, executes, and facilitates website and application development projects in accordance with specifications, budget, and timeline
  • Implements and oversees SEO, including keyword strategy and monitoring, local SEO, technical SEO, content best practices, and digital PR best practices
  • Advocates and problem-solves to achieve website strategy
  • Leader on digital transformations, bug reports, and feature requests pertaining to websites and search; involves other staff and stakeholders as appropriate
  • Manages web metrics ecosystem (including custom URLs) and provides convenient, actionable reports to employees and franchisees
  • Conducts regular UX testing to align web design with stakeholder needs
  • Plans, executes, and evaluates Google Ad campaigns

Requirements:

  • WordPress site and Squarespace site experience
  • Experience with plugins and apps that are critical to website functioning (e.g. Gravity Forms) and relevant aspects of platforms that interact with the website (e.g. Instagram API)
  • SEO tools, including Google Search Console and a platform like SEMRush
  • Metrics tools, including Google Tag Manager and such as Google Data Studio
  • UX tools, including Google Analytics and such as Hotjar
  • Web advertising tools, including Google Ads
  • HTML and CSS to handle content configuration
  • Experienced in key platforms listed above
  • Experienced in UX testing and best practices
  • Experienced in SEO strategy and implementation
  • Possesses judgment and technical literacy to lead collaborative research and testing on feature development
  • Possesses judgment and technical literacy to collaboratively set and iterate function-specific goals
  • Clear, confident communicator and team player with a demonstrated passion for excellence in this function
  • Minimum 3-5 years of digital marketing experience, preferably in an agency context
  • Bachelor’s Degree

This is a remote position reporting to the Marketing Director. To apply, please fill out the form at the bottom of this page.


DIGITAL PLATFORMS SUPPORT SPECIALIST

The Digital Platforms Support Specialist will assist employees and franchise owners to optimize TSG’s digital platforms. This role will act as the frontline representative and will provide technical assistance and answers to users’ questions, and provide incredible customer service.

Key responsibilities:

  • Through The Scout Guide’s Help Desk, works with franchisees and employees to identify and resolve all platform issues, such as internal technology glitches, troubleshooting dead links, maintaining HQ’s internal Image Library, and minor account maintenance, like a password reset
  • Manages all aspects of digital platform support
  • Manages and filters all Help Desk email requests
  • Responds to franchisees and employees in a timely manner
  • Sets up digital platform accounts for franchise owners and their teams 
  • Creates and updates internal forms for franchise owners
  • Helps franchise owners maintain their SquareSpace sites
  • Directly contacts platform support to provide assistance, if necessary

Requirements:

  • 2+ years of experience 
  • Customer-centric attitude
  • Excellent verbal and written communication
  • Must have experience with G-Suite, SquareSpace, and WordPress
  • Desired experience with Asana, Dubsado, myEmma, and Salesforce

This is a remote position reporting to the Director of Operations and Finance. To apply, please fill out the form at the bottom of this page.


 

TALENT ACQUISITION FORM


The Scout Guide provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.