What is The Scout Guide?

Who We Are

We believe in advocating for small businesses and introducing them to you. These businesses are the backbone of our communities and they all offer something unique. Whether you find them in the pages of our print guides, or throughout our website in editorial articles—we invite you to get to know them, support them, and be sure to tell them ”The Scout Guide sent you!” Our mission is to help you discover people worth meeting, stories worth hearing, and businesses worth supporting. Welcome to The Scout Guide.

LIVE

 Our print guides and online directories showcase excellent independently owned businesses in a variety of categories.

LOVE

Here and in our weekly newsletter, The Scouted Life, we offer regular doses of inspiring and informative lifestyle content.

LOCAL

The Scout Guide connects users to local businesses through our guides, curated by market owners and tastemakers.

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CHAMPIONS OF SMALL BUSINESS

Christy Ford and Susie Matheson launched The Scout Guide with a specific mission—to save small businesses. They had stood by watching as characterless big-box stores and online behemoths began suffocating the local shops that make our cities unique. What started as one guide in Charlottesville, Virginia, has now grown to encompass guides in cities—big and small—from coast to coast. Since then they’ve met countless entrepreneurs who have followed their dreams and started their own businesses, and to this day, their stories inspire them. And while each story is unique, there are a few common threads: taking a risk, recognizing an opportunity, following a passion, persevering, and being deeply committed to their community. That’s why Christy and Susie—and everyone at The Scout Guide—is committed to continually supporting the local businesses in your community.

Awards & Recognition

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Find us on Instagram

NEW CITY GUIDES | Recently, @tsglouisville, Volume 1, and @tsggreenville, Volume 8, launched! Browse the guides online and in print to discover and support excellent small businesses in the area. 

#thescoutguide #newcityguide #supportsmallbusinesses #tsglouisville #louisville #tsggreenville #greenville #newrelease
Being an adult has its real benefits (hello financial independence!), but it’s also a lot. We checked in with Scouted experts to drill down on key areas you should be on top of, but might be avoiding. Read on at thescoutguide.com to take your adult status to the next level.

@hartmann_doherty | @tsgbergencounty
@back_to_health_center | @tsgalexandria 
@kerrymayer.home | @tsgasheville
@maryehoward | @tsgbozeman
@delilahcounseling | @tsgnashville
@cobbsallen | @tsgbirmingham, @tsgatlanta
@erincantrellfitness | @tsgannarbor

#thescoutguide #tsgtip
Whether you’re looking to grow your burgeoning business or curate your personal brand, these media savvy social media and marketing experts know all the tips and tricks to make sure you stand out. Are you ready to go viral?

@cazayouxcreative | @tsgbatonrouge
📷: @caitlinbphoto

@theleveragegroup | @tsgcharleston
📷: @aleecesophia

@alyssagaycreative | @tsgcharleston, @tsgsarasota
📷: @aleecesophia

@alexandriacommunications | @tsgbergencounty
📷: @alysonbarrowphotography

@novasocialco | @tsggulfcoast
📷: @heydeannakay

@katie.barchas | @tsghuntcountry
📷: @photogregorio

@lemonadehype | @tsgnaples, @tsgbozeman
📷: @audrey_snow_photography

@curatednaplesfl | @tsgnaples
📷: @kellyjonesphotographer

@staysocialus | @tsgtidewater
📷: @andiandzoe

@mcwilliamsmarketing | @tsghuntsville
📷: @whiterabbitstudios

@soapboxinfluence | @tsgnwarkansas
📷: @mashburnphoto

#thescoutguide #socialmediaexperts
According to a cadre of tastemaking Scouted designers, this year’s hottest paint trends are all about embracing an invigorating shift towards nature-inspired hues, unexpected pops of color, and rich jewel tones. Grab your paint brush and prepare to be inspired by the trending shades that are sure to transform your interiors. 

@m_m_interior_design | @tsgnorthshorechicago 
@farrowandball, @sherwinwilliams 
📷: @aimeemazzenga

@daleyhome | @tsgaustin
@sherwinwilliams 
📷: @madelineharperphoto, @mollyculverphotography

@emilytuckerdesign | @thescoutguideboulder
@benjaminmoore
📷: @davidlauerphoto

#thescoutguide #tsgtip #interiors #painttrends #design
✨ Happy International Women’s Day! We’re celebrating all the fabulous women in business today! 

Our co-founders sat down with Jennifer Esty, host of The SCOUTCAST Podcast and owner of @TSGNWarkansas and @TSGlittlerock, for a lively chat about being entrepreneurs, moms, wives, and celebrating our amazing editors nationwide. Listen to the latest episode via link in bio and tag your favorite women-owned business below to show them some love today 🤍

📷: @jenfariello 

#thescoutguide #internationalwomensday