What is The Scout Guide?

Who We Are

The Scout Guide is a 100% woman-founded national franchise that offers an elevated advertising experience to local businesses through our printed city guides and on our digital channels. We are community builders that showcase the people and faces behind local businesses.


 Our print guides and online directories showcase excellent independently owned businesses in a variety of categories.


Here and in our weekly newsletter, The Scouted Life, we offer regular doses of inspiring and informative lifestyle content.


The Scout Guide connects users to local businesses through our guides, curated by market owners and tastemakers.



Christy Ford and Susie Matheson launched The Scout Guide with a specific mission—to save small businesses. They had stood by watching as characterless big-box stores and online behemoths began suffocating the local shops that make our cities unique. What started as one guide in Charlottesville, Virginia, has now grown to encompass guides in cities—big and small—from coast to coast. Since then they’ve met countless entrepreneurs who have followed their dreams and started their own businesses, and to this day, their stories inspire them. And while each story is unique, there are a few common threads: taking a risk, recognizing an opportunity, following a passion, persevering, and being deeply committed to their community. That’s why Christy and Susie—and everyone at The Scout Guide—is committed to continually supporting the local businesses in your community.

Awards & Recognition

Find us on Instagram

NEW CITY GUIDES | Recently, @tsgaustin, Volume 11, @tsgalexandria, Volume 9, @tsgbatonrouge, Volume 8, @tsgpittsburgh, Volume 2, @tsgnewportbeach, Volume 2, and @tsgmainlinephiladelphia, Volume 9, launched! Browse the guides online and in print to discover and support excellent small businesses in the area. 

Calligraphy by: @stephaniefishwick 

#thescoutguide #newcityguide #supportsmallbusinesses #cityguide #travelguide
For the dad who craves adventure, the grandpa that takes style seriously, and the fatherly figure who appreciates the little luxuries in life—this collection of Scouted Father’s Day gifts can’t miss. Here’s to celebrating dear old dad on June 16th and cementing your favorite child status for years to come.

The Miracle Jacket | @thetiebar | @tsgchicago
Chama Vaquero Chair | @efoutfitters | @tsgwesttexas
Trieste Riviera Collar Sweater | @johncraigclothier | @tsgnaples
Mistral Men’s Luxury Bar Soap | @ivescuratedgifts | @tsgfortmyers
Knickerbocker Catskills Canvas Coat | @sloaneboutique | @tsgcincinnatinky
Bourbon Caramel Sauce | @grovelandconfections | @tsgminneapolis
Filson Rugged Twill Duffle Bag | @albemarleangler | @tsgcharlottesville
Gone Fishing Gift Set | @houseofhazen | @tsgalpharettaroswell
Morgan Accent Chair | @fultonfound | @tsghuntcountry
Manele Sneaker | @randypriceandco | @tsghattiesburg
Braided Stretch Golf Belt | @williamandharrystyle | @tsgwilliamsburg
Adventure Shorts | @amundsensports | @thescoutguideboulder
Double Cub Watch Winder | @kormanfinejewelry | @tsgaustin
Big Green Egg Grill | @brooksandcollier | @tsghuntsville
Trivia Sports Game | @phinashop | @tsgneworleans
Artichoke Italian Linen | @beecroftandbullva | @tsgtidewater
All American Saddle Leather Horse Bit Loafers | @traversmahanapparel | @tsgtulsa
Sky Hip Flask | @littlehouseshop | @tsgmainlinephiladelphia
Airman Sunglasses | @caveandpost | @tsgphoenixscottsdale
Breitling Superocean Heritage II 44MM | @spicergreene | @tsgasheville
Motion Tailored Fit Pant | @tascperformance | @tsgdallas
Swarovski Angled Compact Spotting Scope | @bespokepc | @tsgparkcity
Antique Cameo Cufflinks | @chapelfarmcollection | @tsgmobilebay
Bluetick Coonhound Notepad | @mads_studioco | @tsgbeaufortbluffton
Wolf Windsor Watch Box | @lewisjewelersannarbor | @tsgannarbor
The Believer by David Coggins | @msmcclellanmen | @tsgknoxville
Sunset 57 Bougie Unisex Parfum | @oliverfragranceco | @tsgoklahomacity

#thescoutguide #giftguide #fathersdaygiftguide #forthedad
A lot happens between a TSG editor/owner first walking through the door of a local business and The Scout Guide making it’s way to members of your local community. Take a look behind the scenes at how The Scout Guide gets from our hands to yours. 

#thescoutguide #CarterPrinting #cityguide #travelguide
This error message is only visible to WordPress admins
There has been a problem with your Instagram Feed.