what is The Scout Guide

The Scout Guide (TSG) is a publication dedicated to living beautifully, living well, and living like an insider—wherever you are. We connect you with inspiration, as well as with makers and experts who can help you enhance your life, elevate your surroundings, and enjoy your community to the fullest.

In our print guides, we feature excellent independently owned businesses and business owners that both locals and travelers should know about in more than 60 cities.

Here, we share tips from our vast network of experts on everything from creating an inviting guest room to selecting personal stationery to planning a formal garden; offer inspiration for creating beautiful interiors, having a well-edited closet, giving thoughtful gifts, and entertaining in style; provide travel tips from in-the-know locals; and tell in-depth stories about talented artists, artisans, and entrepreneurs.

We also offer you access to our Scouted artists, artisans, and entrepreneurs through our extensive TSG Directory, putting our carefully curated network right at your fingertips.

A Collection. A Community. A Lifestyle

    Who We Are

    Launched in 2010 by Susie Matheson and Christy Ford, The Scout Guide began as a locally focused website and city guide dedicated to Charlottesville, Virginia. Since then, TSG has expanded nationwide, with Editors in each city serving as curators, connectors, tastemakers, and small business advocates.

    At our headquarters in Charlottesville, our national team shepherds our print guides through design and production and produces our online editorial content as well as our weekly newsletter, The Scouted Life.

    As a network, we’re more than 3,000 small business owners, artists, artisans, dreamers, doers, and makers; over 80 Editors in big cities and small towns; and a team in Charlottesville, Virginia, dedicated to discovering, sharing, and supporting the talented individuals who make up our TSG community.

    What We Believe

    1. We believe in creating a beautiful, simple, well-curated life.
    2. We believe in authenticity.
    3. We believe in storytelling.
    4. We believe in relationships.
    5. We believe in being proactive, engaged members of our communities.
    6. We believe in sharing what we love, advocating for one another, and supporting each other.
    7. We believe you should always remain curious, keep seeking inspiration, and be open to discovery.
    8. We believe everything you need to have a beautiful life can be found within your own community.

    How To Use The Scout Guide

    A resource for living well. Our print guides and online directories showcase premier businesses in a variety of categories. Whether you’re a longtime resident, newly relocated, or just passing through town, our city guides can help you find the experts and experiences you’re seeking. From artists to architects, dermatologists to doggy day care providers, florists to financial planners, stationery to spas and so much more, we have you covered.

    A source of inspiration. The Scouted Life offers daily doses of inspiring and informative content on topics such as entertaining, home décor, travel, fashion, and culture. In addition, our Editors provide updates on what’s happening in their cities and introduce you to the faces behind the places featured in their guides on various social media platforms.

    A way to connect with potential customers or partners. The Scout Guide exposes TSG members to high-potential clients, customers, and partners through our beautifully produced print guides, which are published annually and strategically distributed throughout the year; placement in our online local and national directories; targeted online promotion; and creative marketing efforts designed and executed by our Editors.


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