Who We Are
The Scout Guide is a 100% woman-founded national franchise that offers an elevated advertising experience to local businesses through our printed city guides and on our digital channels. We are community builders that showcase the people and faces behind local businesses.
LIVE
 Our print guides and online directories showcase excellent independently owned businesses in a variety of categories.
LOVE
Here and in our weekly newsletter, The Scouted Life, we offer regular doses of inspiring and informative lifestyle content.
LOCAL
The Scout Guide connects users to local businesses through our guides, curated by market owners and tastemakers.
CHAMPIONS OF SMALL BUSINESS
Christy Ford and Susie Matheson launched The Scout Guide with a specific mission—to save small businesses. They had stood by watching as characterless big-box stores and online behemoths began suffocating the local shops that make our cities unique. What started as one guide in Charlottesville, Virginia, has now grown to encompass guides in cities—big and small—from coast to coast. Since then they’ve met countless entrepreneurs who have followed their dreams and started their own businesses, and to this day, their stories inspire them. And while each story is unique, there are a few common threads: taking a risk, recognizing an opportunity, following a passion, persevering, and being deeply committed to their community. That’s why Christy and Susie—and everyone at The Scout Guide—is committed to continually supporting the local businesses in your community.
Awards & Recognition
Find us on Instagram
SCOUTING SANTA BARBARA | The Scout Guide is now in Santa Barbara! Comment your favorite local businesses that should be on Editor/Owner Kelsey Norcott’s radar as she Scouts the best places to stay, eat, shop, and discover in Santa Barbara, California—and don’t forget to follow along at @tsgsantabarbara.
#thescoutguide #tsgsantabarbara #california #santabarbarasmallbusiness #supportlocal #shoplocal
If you’re in your gardening era, this roundup of greenhouse-ready gardening gear and pleasing planting accessories is arriving right on time.Â
Nili Lotan Normandy Blouse | @shopthread | @tsgcolumbus
Citizens of Humanity Marcelle Low Cargo Palmdale | @keepuniqueboutique | @tsgnaples, @tsgfortmyers
Janessa Leone Judith Hat | @shoptula | @tsgfortcollins
Blundstone Women’s Chelsea Boot 585 - Rustic Brown | @trovegeneralstore | @tsgmainlinephiladelphia
Large Antique Tilted Saucer Planter | @shopcremedelacremeboutique | @tsghuntcountry
Cloudy Butterflies by Clà udia Schiffer | @whitepeacockdenver | @tsgdenver
Bunny Williams: Life in the Garden | @island.farm | @thescoutguideboulder
The Seasonal Gardener | @stonehollowfarmstead | @tsgbirmingham
Watering Can | @rrunberg | @tsgcharlotte
Floral Clippers | @diggsdesigns05 | @tsggreenville
Wood Potting Table | @chapelfarmcollection | @tsgmobilebay
Seed Envelopes | @bejustcville | @tsgcharlottesville
#thescoutguide #gardening #gardeningessentials
Check out @tsgchicago’s launch party for Volume 1!
📷: @beatyphotoandvideo
Venue:Â @twentysixchicago
Catering:Â @LMcatering
Florals:Â @mjmoccasions
Videography:Â @mjmoccasions
#thescoutguide #chicago #launchparty
Is the summer season inspiring you to jump in the proverbial real estate deep end? These 10 Scouted properties are the type of gems that won’t stay on the market long, so take a tour and get inspired for a future change of address.
@delriorealestate | @tsgbatonrouge
@montecito_properties | @tsgsantabarbara
@steelegroupsir | @tsgrichmond
@coleensanders_den | @tsgdenver
@llbbrealestate | @tsgmobilebay
@piper.dallasrealestate | @tsgdallas
@thgboise | @tsgboise
@thedawnmckennagroup | @tsgnaples
@marthas_properties | @tsgwellington
@brittanyshapiro1 | @tsgchicago
#thescoutguide #onthemarket #exteriors
SCOUTING SEATTLE | The Scout Guide is now in Seattle! Editor/Owner Kimberley Nakich is Scouting the best places to stay, eat, shop, and discover in Seattle, Washington. Comment below with your favorite local businesses that should be on TSG Seattle’s radar—and don’t forget to follow along at @tsgseattle.
#thescoutguide #tsgseattle #seattle #seattlesmallbusiness #supportlocal #shoplocal
This summer’s tastemakers are channeling nostalgia with 90s fashion for women, so we asked five Scouted experts for the 411 on how to modernize these retro trends.
FRAME Compact Stripe Cardi in Navy Multi | @_blu29 | @tsgasheville
Boca Earrings | @airotcivbyvictoria | @tsgtidewater
Nili Lotan Astrid Denim Skirt | @_blu29 | @tsgasheville
Mara Flat | @therow
L’AGENCE Jodie V-Neck Slip Dress | @_blu29 | @tsgasheville
Expert tips by:
Heather Stefani of @_blu29 | @tsgasheville
Victoria DiSilvestro of @airotcivbyvictoria | @tsgtidewater
Catherine Justice + Whitney Eversole of @punch_boutique | @tsgroanoke
Emily Dawson of @emily_bydesign | @tsgdallas
#thescoutguide #tsgtip #90strends #fashioninspo #womensfashion
