About - The Scout Guide

what is The Scout Guide


The Scout Guide (TSG) is a publication dedicated to living beautifully, living well, and living a locally-minded lifestyle—wherever you are. We connect you with inspiration, as well as with makers and experts who can help you enhance your life, elevate your surroundings, and enjoy your community to the fullest.

In our print guides, we feature excellent independently owned businesses and business owners that both locals and travelers should know about in more than 60 cities.

Here, we share tips from our vast network of experts on everything from creating an inviting guest room to selecting personal stationery to planning a formal garden; offer inspiration for creating beautiful interiors, having a well-edited closet, giving thoughtful gifts, and entertaining in style; provide travel recommendations from in-the-know locals; and tell in-depth stories about talented artists, artisans, and entrepreneurs.

We also offer you access to our Scouted artists, artisans, and entrepreneurs through our extensive TSG Directory, allowing you to easily discover boutiques, architects, event planners, florists, interior decorators, medical professionals, restaurateurs, and more in your hometown and favorite destinations.

A Community. A Collection. A Lifestyle.

Who We Are

Launched in 2010 by Susie Matheson and Christy Ford, The Scout Guide began as a locally focused website and city guide dedicated to Charlottesville, Virginia. Since then, TSG has expanded nationwide, with editors/owners in each city serving as curators, storytellers, and small business advocates.

At our headquarters in Charlottesville, our national team shepherds our print guides through design and production and produces our online editorial content as well as our weekly newsletter, The Scouted Life.

As a network, we’re more than 3,000 small business owners, artists, artisans, dreamers, doers, and makers; over 60 editors in big cities and small towns; and a team in Charlottesville, Virginia, dedicated to discovering, sharing, and supporting the talented individuals who make up our TSG community.

How To Use The Scout Guide

A resource for living well. Our print guides and online directories showcase excellent independently owned businesses in a variety of categories. Whether you’re a longtime resident, newly relocated, or just passing through town, our city guides can help you find the experts and experiences you’re seeking. From artists to architects, dermatologists to doggy day care providers, florists to financial planners, stationery to spas and so much more, we have you covered.

A source of inspiration. Here and in our weekly newsletter, The Scouted Life, we offer regular doses of inspiring and informative content on topics such as entertaining, home décor, travel, fashion, and culture. In addition, our editors provide updates on what’s happening in their cities and introduce you to the faces behind the places featured in their guides on various social media platforms.

A way to connect with potential customers or partners. The Scout Guide exposes TSG members to high-potential clients, customers, and partners through our beautifully produced print guides, which are published annually and strategically distributed throughout the year; placement in our online local and national directories; targeted online promotion; and creative marketing efforts designed and executed by our editors. Learn more about advertising with The Scout Guide here.

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