Honoring a Local Legend: Happy 75th Anniversary to Ulrich, Inc.

Ulrich Inc in Ridgewood celebrates their 75th Anniversary.

It is our pleasure to honor Ulrich, Inc as they celebrate their 75th Anniversary this month. For three-quarters of a century, Ulrich’s talented team of award-winning designers and master craftsmen have set the standard in innovative design and unsurpassed service. What’s more, their generous contributions to innumerable philanthropic community projects including Valley Hospital, The Wyckoff YMCA, West Bergen Mental Health, and countless local high school student organizations, to name a few, are a testament to the importance of small businesses to our LOCAL community. Ulrich Inc’s. enduring excellence has earned them countless industry awards and established them as Bergen County’s premier kitchen and bath specialist. We are proud to feature Ulrich, Inc. in our national network of outstanding Scouted businesses and delighted to share their legendary story.


Founded in 1948 by John Ulrich as a small appliance store located on East Ridgewood Avenue in Ridgewood, NJ, Ulrich, Inc. quickly grew and expanded into kitchen remodeling and eventually bathrooms. During the 1960s, John’s son David Ulrich, CEO, took the helm and in 1982 Robert Elfers, President, joined the team. Over the next 40 years, together, these visionary leaders expanded Ulrich Inc. into a true “Design Build Firm” with a diverse project portfolio that includes many of Bergen County’s most enviable custom home renovations. Stately home offices, sophisticated family rooms, and swoon-worthy basement man-caves featuring luxurious wine cellars and Oscar-worthy home theaters are just a few of the noteworthy projects Ulrich, Inc designs and builds.

Mission and Team:

The hallmark of any Ulrich project is their team’s unsurpassed commitment to client satisfaction and their collective passion for excellence. Setting Ulrich apart from most other small businesses, in 2017, they established the Ulrich ESOP, making it 100% employee-owned. This vested interest ensures that their mission of making clients “Priority One” is met by all. Ulrich team members are a diverse group of men and women from around the world but also include a handful of LOCALS who grew up right in the showroom’s hometown of Ridgewood, NJ. The majority have worked together for nearly twenty years, harmoniously collaborating throughout design and production to transform their client’s visions into reality. Not surprisingly, many of Ulrich’s customers are repeat clients, as happy homeowners turn to their trusted team to renovate their next home or vacation property. A quick look at their glowing reviews proves that in addition to beautiful rooms, Ulrich Inc, builds beautiful relationships.

“Every morning when I come downstairs and walk into the kitchen, it feels like Christmas all over again. Many, many thanks Ulrich, Inc., for the spectacular work done in creating our beautiful new kitchen. From the innovative ideas of our gifted designer, the plan was executed flawlessly headed by our Project Manager, Mike. No detail, down to the most minute, was overlooked. The project commenced on time and was executed in just a few short weeks. We could not be happier and are enjoying working in this fabulous space. The entire team, from the plumber to the electrician, were a pleasure to have in our home. Clearly this group takes pride in their work. And the results prove it! Thank you all for making our dream kitchen a reality!” Ho-Ho-Kus, NJ Residents

We were delighted with our first Ulrich kitchen, nearly 20 years ago, which prompted our return. One of the best aspects of working with Ulrich is making the process a one-stop source for the best of everything. This new project exceeded our expectations once again.” Ridgewood, NJ Residents

“Our experience with Ulrich over the last four years has been absolutely wonderful! Quality and craftsmanship are very important to us, and they delivered it in every detail across multiple projects throughout our home. From start to finish we were delighted with the service, professionalism and especially the results. We couldn’t be happier with Ulrich and their outstanding team!” Wyckoff, NJ Residents

Unique Services:

  • Did you know that Ulrich, Inc. offers Consumer Care services once your new Ulrich kitchen is installed?  Once your kitchen installation is complete, our Consumer Care Consultant will visit with you in your home for a hands-on tutorial on how to use and maintain the appliances and surfaces we have installed. 
  • Did you know that Ulrich Inc. offers service for their projects in homes that have changed ownership many times? The nature of their reputation for Premium Design Build Services and Customer service is such that they often renovate homes that we have worked in before and for family members of people for whom we have worked a generation before. It is not unusual for Ulrich to renovate kitchens that were done in the past and to have the old kitchen donated to a not-for-profit organization called Renovation Angel (Fairfield, NJ).

Congratulations to Ulrich, Inc. Cheers to 75 more years of Living and Loving Local.

Visit the Ulrich, Inc Studio at 100 Chestnut Street, Ridgewood, NJ or call today 201-445-1260.
ulrichinc.com | Ulrich.kitchens.baths.renovations | @UlrichInc | Ulrich, Inc.

A quick look at some recent Ulrich, Inc projects:

David Ulrich and the Ulrich team.

A Special Message from Robert Elfers, President

“We are delighted to celebrate our 75th Anniversary and thankful for all of our clients who have supported us over the years.
What I love most about Ulrich is the collaborative community we work in and the relationships we share. Of course, people come and go in businesses and personal lives, but our Ulrich relationships are long and strong! It is my pleasure to know and maintain a relationship with all of them: Co-workers, clients, trade experts, vendors and design professionals, even Ray the Fed-Ex guy. They all make Ridgewood, the greater Bergen County, and Ulrich, Inc. great communities to be part of and to serve. …If I haven’t had the pleasure of meeting you yet, I hope I will get to know you soon!”

Best Regards, Rob Elfers
Cheers to 75! Robert Elfers, President, Ulrich, Inc

Visit the Ulrich, Inc Studio at 100 Chestnut Street, Ridgewood, NJ or call today 201-445-1260.
ulrichinc.com | Ulrich.kitchens.baths.renovations | @UlrichInc | Ulrich, Inc.