Insider's Guide to the Jersey Shore

The Scout Guide Bergen County, Insider Guide to The Jersey Shore

We have asked our TSG Members and loyal followers to share their favorite spots on the Jersey Shore. Follow along for these Insider’s Tips and enjoy your summer on the Jersey Shore.

Before you head down the Garden State, be sure to stop for your bagel and coffee. We have a few favorites to share:

Bagel Nosh, 24 East prospect Avenue A, Waldwick – a must do for both Chris & Eileen.

Erie Coffee Shop & Bakery, 10 Franklin Place, Rutherford – this is an Rosario Mannino of RS Mannino favorite for coffee and pastries. whether heading to the shore or just starting his work day.

Midland Bagel & Grills, 160 North Midland Avenue, Saddle Brook – Jordan Orriols of Alexandria Communications votes her hometown bagel best in Bergen. Try it, and let us know.

Asbury Park to Lavalette:

Sweet Treats:

Mueller’s Bakery, 80 Bridge Ave, Bay Head. If you visit on the weekend be prepared to take a number but the line moves quickly and it is worth the wait. Thanks to Ed O’Malley, Broker and Sales Associate with Diane Turton Realtors for sharing his Bay Head favorite.

Third Avenue Chocolate Shoppe 1118 3rd Avenue, Spring Lake. The Fazio Family of Preminente College Counseling votes this as their favorite homemade candy shop.

Hoffman’s Ice Cream, 569 Church Street, Spring Lake and 800 Richmond Avenue, Point Pleasant Beach always brings a smile to sunburnt faces.

The Parlor Lavallette, 1901 Grand Central Ave, Lavallette. This is a family favorite of @thebeachhomenj for a nightly walk for a sweet treat.

The Sundae Times, 17 Atlantic Avenue, Spring Lake. As you walk off the Spring Lake beach be sure to pick up a sundae or milkshake on your way home.

Playa Bowls, 68 Bridge Avenue, Bay Head. Be sure to pick your favorite bowl or smoothy and sit at the picnic benches to people watch. This is a favorite of the Sweeney girls.


Dune + Salt, 92 Bridge Ave, Bay Head. This favorite shop for fashions both elegant and coastal casual is also a member of The Scout Guide Two Rivers and The Shore. Check out TSG Two Rivers and the Shore Volume 11 to see their beautiful spread.

Hazel Boutique, 1202 Main Street, Belmar, 1901 Grand Central Ave, Lavallette and West 27th Street, Ship Bottom. Oversized sweatshirts and more. Enjoy The Hazelnut Cafe at the Lavallette location.

House of Lucky, 502 Grand Central Avenue, Lavallette. Our stylish friend and owner of @thebeachhomenj recommends an afternoon here for a fashion update.

Island Gypsy, 504 Grand Central Avenue, Lavallette – this is a favorite for teens through moms!

Juli Mei Boutique, 1303 3rd Ave, Spring Lake. Everything is beautiful from the sun hats to the sun dress.

The Beach Home, 1904 Grand Central Avenue, Lavalette. Owned by Bergen County native and TSG follower, The Beach Home is the perfect shop for a quick accessory or a whole home redecoration. You do not want to miss it!

Waterlily, 1202 Third Street, Spring Lake, 177 Main Street, Manasquan & 41 Mount Street, Bay Head. Step into your favorite summer sun dress and more at these adorable seaside boutiques.

Coffee and Breakfast:

Port Coffee Roasters, 519 Main Ave, Bay Head. Coffee here is a favorite of Ed O’Malley, Broker and Sales Associate with Diane Turton Realtors.

Maeberrie Market, 504 Main Street, Avon-by-the-Sea. Open Wednesday to Sunday. Be sure to get there early for a table. No stress, if you sleep-in just stop by and give your name. They will call you when your table is ready.

Scone Pony, 305 Washington Avenue, Spring Lake. Start your morning right with a scone and coffee.

Cocktail Spots and Bars:

The Parker House, 290 First Avenue & Beacon Boulevard. This a staple for generations of Jersey Shore Summer Share goers. Be sure to get on line early on both Friday and Saturday evenings. You can also enjoy a quick bite on the iconic porch. Wednesday is Lobster Night – @$18.95 for a Lobster Dinner.

The St Laurent’s Social Club, 408 Seventh Avenue, Asbury Park – enjoy a sophisticated cocktail. This is a favorite spot of a Bergen County winter / Bradley Beach summer TSG follower.


Atlantic Offshore Fishery, 212 Channel Drive, Point Pleasant Beach. If you like your seafood fresh, this is your place. Atlantic Offshore Fishery delivers its seafood directly from the dock to your plate. The tin roof offers an old school Jersey Shore restaurant feel. If you prefer to cook at home, you can pick up fresh seafood at the market and bring it for your favorite recipe.

Charlies of Bay Head, 72 Bridge Avenue, Bay Head. This is a favorite of TSG editors and followers. Be sure to make a reservation in advance. Brunch, Lunch and Dinner are a must if visiting Bay Head.

Ohana Grill, 65 Grand Central Ave, Lavallette. Our friends at @thebeachhomenj love this taste of Hawaii in Lavellette.

Shipwreck Grill, 720 Ashley Ave, Brielle. Nestled near the docks on the Manasquan River, this casual but elegant space is the perfect spot to unwind.

Talulas, 550 Cookman Avenue#108 Asbury Park. Miriam Lambert of Miriam Lambert Real Estate and her family love everything about Asbury Park, especially Talulas. Miriam recommends enjoying the music, shops, boardwalk and vibe is great.


The Bentley Inn, 694 Main Avenue, Bay Head. This is a personal and TSG follower favorite. It is a must see! The newly renovated Inn sits in the perfect location for beach and town access. Be sure to tell Tess, TSG Bergen County sent you.

The St Laurent’s Social Club, 408 Seventh Avenue, Asbury Park – relax in guest rooms carefully planned with an eye toward experience and feature bespoke elements that evoke casual glamour without sacrificing comfort. This is a favorite spot of a Bergen County winter / Bradley Beach summer TSG follower.

Long Beach Island:

Here’s a lengthy list from our friend Jennifer Darby Metzger of ERA Justin Realty and a sprinkling of other TSG members who also call LBI their summer home.

These are 2 hidden gems:

Polly’s Dock, 112 Northwest Avenue, Beach Haven

Holiday Snack Bar, 401 Centre Street Beach Haven. With its legendary Chocolate White cake and the mile high Lady Lord Baltimore, to its award winning burgers, fries, and hot dogs, you must make this a stop for lunch and dinner.

Good breakfast and Coffee:

Uncle Will’s, 3 South Bay Avenue, Beach Haven

Dockside Diner LBI, 2404 Long Beach Blvd, North Beach Haven for avocado toast and ice coffee.

How You Brewin Coffee Company, 8 N. Long Beach Boulevard, Surf City. Loyal TSG follower claims best cup of coffee on the island.

Baked On The Beach, 2101 Long Beach Boulevard, Surf City. Same loyal follower rates this as the best coffee cake on the island.

Casual Food:

Crepes By The Sea, 210 North Beach Avenue, Beach Haven.

Ice Cream:

Barry’s Do Me a Flavor, 309 Centre Street, Beach Haven. This is your spot for the perfect beach bites and some ice cream served with a smile by a local favorite of the Metzger family…

The Show Place Ice Cream Parlor, 200 Centre St, Beach Haven. Enjoy your Ice Cream with a song at this LBI favorite.

Easy Raw Bar:

The Marlin & Triton, 308 Centre Street, Beach Haven. Easy, no reservations required.

Favorite all prepped and delicious food:

Pearl Street Market, 229 pearl Street, Beach Haven. Bonus, the business owners are amazing local people.

Fourchette, 511 North Bay Avenue, Beach Haven. If fancy cheese is your thing, make sure to stop in to the Beach Haven staple.


Yellowfin, 104 24th Street, Surf City. This has long been a favorite of Bergen County winter / Surf City summer residents. You can go wrong with anything on the menu. Be sure to call for a reservation.

Black Whale Bar, 100 N Pennsylvania Avenue, Beach Haven. Once again, owners are local people!

Bird & Betty’s, 529 Dock Rd, Beach Haven. Be sure to make reservations ahead of time for dinner but walk in for a casual afternoon drink up on deck. Another bonus, local business owners.

Black-Eyed Susans, 7908 Long Beach Boulevard, Harvey Cedars. Reservations are a must but trust us, it is worth planning.

Parker’s Garage, 116 Northwest Avenue, Beach Haven. Can you sense a theme on LBI? More fabulous local business owners.

Fancy Date Night:

The Gables, 212 Centre Street, Beach Haven. Glorious food Tuesday through Sunday.

Rooftop bar:

Buoy Bar at Tucker’s Tavern, 101 S. West Avenue, Beach Haven


SinkRSwim, 11205 Long Beach Boulevard, Long Beach Township – Favorite clothing store and awesome business owner! 

Ron Jon Surf Shop, 201 W 9th Street, Ship Bottom. Start your vacation here and find everything you need from surf boards to flip flops.


Hotel LBI, LBI is Bergen County South for the moths of July and August and Hotel LBI is the perfect spot for a few nights, a week or a drink at the roof top bar.

The Gables, 212 Centre Street, Beach Haven. Enjoy your stay at this Victorian Era bed and Breakfast.

Ocean City:

If you are a fan of the boardwalk, Ocean City is for you. Winnie Atterbury O’Keefe of Whimsie Luxury Travel is our resident expert on all things Ocean City and of all the amazing places she has been, Ocean City, NJ is still at the top of her favorite places list!

Winnie: Ocean City has a great boardwalk lined with hotels, donut huts, surf shops, tee-shirts boutiques, mini-golf, roller coaster and ferris wheel rides, a great waterpark and of course, Johnson’s Popcorn.  Bike lovers can ride “the boards” from sunrise to 11am.  The full length of the board walk is three miles. Ocean City is a great place for parents to give teenagers a bit of freedom roam. The beaches are beautiful and the water is clean.

Favorite Spots:

Hoy’s 5 & 10, 732 Ocean Avenue & 34th & West Avenue, Ocean City

The Spotted Whale, 944 Asbury Ave, Ocean City. Or visit their locations on LBI and in Stone Harbor)

Dry Island, 965 Asbury Avenue, Ocean City – for the best t-shirts at the shore!

Aunt Betty’s Ice Cream, 4001 West Ave, Ocean City

Uncle Bill’s Pancake House, 2112 Asbury Avenue & 4001 West Avenue, Ocean City. Visit Uncle Bill in Cape May and Avalon.

Kessler’s Corner, 2760 Asbury Avenue, Ocean City for the best BLT ever.

Last but not least, My hands down favorite restaurant in ALL OF NEW JERSEY is in Margate, NJ – Steve & Cookies, 9700 Amherst Avenue, Margate. Known for their tomato salad and blueberry pie, this south Jersey favorite is a year round favorite!

Cape May:

If you are an Exit 1, shore goer like Regina Pasqualone of Tiny Kitchen Candle Co. you are in luck. Regina has shared ALL of her favorite spots with us and shared some pointers.


Chez Michel, 600 Park Boulevard, West Cape May- Fabulous French Bakery.


Ostara’s Coffee House, 600 Park Blvd 29 -3, West Cape May- Best way to start your morning.

Casual Dining:

The Rusty Nail, 205 Beach Avenue, Cape May – Casual, laid back, American fare right on the beach.


The Mad Batter, 19 Jackson Street, Cape May.

Great Bars:

Try both Carney’s, 411 Beach Avenue, Ocean City or The Ugly Mug, 426 Washington Street, Cape May.


Iccara, 315 Ocean Street, Cape May for Italian and Washington Inn, 801 Washington Street, Cape May for American. Be sure to make a reservation for both!


H & H Seafood Market, 965 Ocean Drive, Cape May.


The Whale’s Tale, 312 West Main Street, Cape May.

Special Occasion:

Beach Plum Farms, 140 Stevens Street, West Cape May. Beautiful setting for farm to table dining, special events- check out the website. So good.


Congress Hall, 200 Congress Place, Cape May. All the The bed and breakfasts in Cape May are iconic so you can;t go wrong regardless of where you stay – be sure to book in advance!