Winter Beauty Report: The Season’s Hottest Makeup, Hair, and Nail Trends

model wearing makeup
Photography by Mikkaphoto/iStock.

This is the season for glitz and glamor, and whether you’re getting gussied up for a soiree or just want to look your best in those holiday candids, we’ve tapped Scouted experts for the hottest beauty trends this winter. It’s your turn to sparkle and shine. To find a Scouted beauty expert in your area, consult The Scout Guide Directory.


Love the skin you’re in. Gone are the days of covering your face with heavy foundation. “Well cared for, healthy-looking, dewy skin is more in style,” says Jillian Babcock, owner of Makeup By Jillian B in Westwood, New Jersey. For night out looks, Babcock advises letting your skin steal the show by opting for products with a sheer, moisturizing formula like glowy, cream-based primers and foundations in lieu of powders. Reach for cream products for cheeks and a highlighter on the tops of the cheekbones, under the brow, and on the cupid’s bow. For eyes, add a sweep of champagne eyeshadow and a slick of mascara. “Since the rest of your face is minimal, you can go bold with a rich burgundy or red lip,” Babcock says. “Matte or glossy, your choice!”  

Play with metal. When it’s time to glam up for soirees this winter, Babcock is opting for metallic cream shadows in the cooler tones of gray and silver. To really make it pop for a New Year’s soiree, she recommends topping it with a similar power eyeshadow, adding top and bottom eyeliner and lots of mascara. Finish off the look with a lip gloss that has a soft shimmer. “For a more minimal way to wear this trend, use the cream eyeshadow as a thin liner under your bottom lash line to add some definition and smudge the powder shadow close to the lash line on your top lid,” she says. 


The blowout is back. The infamous blowout was a thing in the 90s, and it’s made a comeback in this decade, reports Skye Lewis, owner of Heirloom Salon in Virginia Beach, Virginia. “A blowout looks great on all and elevates every look,” she says. You can of course do it yourself at home, but heading to the salon for a session with a professional is not only a treat, but will have longevity, with a good blowout lasting two to four days. 

Enliven your locks with copper. The new “it” hair color this season, according to Ceara Adelsperger, owner of The Color Bar Salon in Dublin, Ohio, is a balance between copper and auburn, a shade she refers to as “cowboy copper.” Anyone can pull off this rich, multi-dimensional color, that brings out the eyes and compliments a range of complexions. If you’re in the market for a change before the new year strikes, you can’t go wrong with this look.


Put a spin on classics. Two nail trends that stand the test of time—the French manicure and a sweep of red lacquer. You can’t go wrong with either this season, but if you’re looking to mix things up and push the envelope, Jennifer Howard-Brown, owner of The Ten Spot in Austin, Texas, recommends going with a wonderfully fresh twist by combining the two styles. Adding red tips to your French manicure is both sophisticated and classic, while also working perfectly for any number of holiday looks. 

Go chrome. The chrome nail trend has been hot this fall, and Shelley Wolff, owner of Paint Nail Bar in Ann Arbor, Michigan, is loving putting a holiday spin on it with shades of red and green. “These metallic, reflective hues evoke the shimmering and vibrant colors of traditional holiday decorations, making them a perfect choice to celebrate the season in style,” she says. 

Makeup By Jillian B LLC appears in The Scout Guide Bergen County. Heirloom Salon appears in The Scout Guide Tidewater. The Ten Spot appears in The Scout Guide Austin, Paint Nail Bar appears in The Scout Guide Ann Arbor. The Color Bar Salon appears in The Scout Guide Columbus