Purpose Marketing

Meet Audra Opperman

Audra Opperman was born in New Mexico, the Land of Enchantment, but Texas has always felt like home. After earning her B.A. in communication from Eastern New Mexico University, Audra spent five years working in the Red Raider Club for the Texas Tech athletic department. Audra has many fond memories from her time in Texas Tech athletics, including attending the College World Series, the NCAA Final Four, and most importantly meeting her husband, Justin (who still works in the athletic department).   Together they have four children—Jaxon, Malley, and twin boys Owen and Harry John. Although Audra didn’t graduate from Texas Tech, she is a Red Raider at heart.

After working for Texas Tech, Audra joined a cool, female-founded small business in Lubbock—Purpose Marketing. Purpose Marketing focuses on digital marketing with special emphasis on highlighting and growing local businesses in Lubbock and the surrounding communities. Through her experience working with these local businesses and the Texas Tech community, Audra has discovered the most talented artists, artisans, and entrepreneurs of Lubbock, Texas. Audra is excited to share the wonderful people and local businesses of Lubbock as the editor and owner of The Scout Guide Lubbock.

Audra’s Favorite Reasons to Visit

Reason 1

Texas Tech. Everyone loves to root for the home team. I’m a fan of all Tech sports, but college football game days in Lubbock just hit differently. Whether you’re tailgating at Raider Alley or chilling at Chimy’s, you won’t find a better atmosphere anywhere on a Saturday in the fall.

Reason 2

Buddy Holly + The Chilton. Lubbock is also the birthplace of rock ‘n’ roll pioneer Buddy Holly, and our signature cocktail, The Chilton. Made with vodka, lemon juice, soda water, and a salted rim, this recipe is no secret, but I promise—nobody can mix it like a Lubbock bartender can. For the ultimate Lubbock evening, order a Chilton at Rave On (an upscale restaurant that pays homage to Buddy Holly’s West Texas roots and worldwide influence), then head over to Jones Stadium for a college football experience you won’t soon forget.

Reason 3

The people. Texas is often referred to as  ‘The Friendly State,’ and West Texas folks take that seriously. Lubbockites will hold doors for you, pull over to help you change a tire, and you’ll almost always get a wave “hello” as people pass you in traffic. It’s the West Texas way, and I wouldn’t trade it for anything!

WORDS TO LIVE BY:  “I am Beyoncé, always.” – Michael Scott, The Office