Meet Jennifer Mueller
Jennifer’s passion for becoming an Editor began when she was attending the University of Kentucky School of Journalism in Lexington. After graduation and brief stints in Nashville and Louisville, Jennifer returned to Lexington with a desire to start her own publication or business. In 2005, Jennifer created one of Lexington’s first fashion and beauty blogging businesses, HauteMommaStuff.com (HMS), from which she learned and implemented a great deal of ever-evolving social media applications and content management techniques.
In 2010, the owners of Louisville-based Sophisticated Living Magazine offered Jennifer the position of editor for Sophisticated Living Magazine-Lexington Edition, which coupled nicely with her digital-only clients of HMS. By the end of 2013, HMS had over 40 clients and remained focused on promoting and collaborating with locally owned businesses and entrepreneurs throughout the Lexington community. As technology evolved, HMS eventually rebranded as a marketing and consulting firm helping local businesses with their branding and online marketing strategies with a focus on understanding how to integrate social media into their current business goals.
In 2016, Jennifer was presented with the opportunity to take over The Scout Guide Lexington, as the previous Editor was moving back to Tampa. With Jennifer’s experience, expertise, and established relationships with many local businesses owners, becoming the new Owner and Editor of TSG Lexington was a perfect fit! Today, Jennifer is excited to continue her passion for journalism, marketing, social media strategy, and all things local with TSG Lexington.
When Jennifer isn’t behind her desk, on her phone, or spending time with her two boys, Nash and Parker, you might find her on the bike at locally owned CycleYOU as a spin instructor. Jennifer has been inspiring and motivating the CycleYOU members for almost five years. What began as a way to fit fitness into her daily routine—and get paid—has transformed into a way to inspire and motivate others to live healthy!
Jennifer’s Favorite Reasons to Visit
The entertainment. From Lexington’s art scene, to the local musicians, to sports, there is always an exciting opportunity to support the local community. Lexington offers a variety of talented sports teams, including the University of Kentucky and Transylvania University men’s and women’s teams, to Legends baseball—a Class A affiliate of the Kansas City Royals—to Keeneland, the iconic thoroughbred horse racing facility (which offers more than just races!). It is truly a destination location full of history, culinary expertise, and monthly events both private and public. Our community takes pride in supporting these organizations, and we take the word ‘tailgating’ to a whole new level.
The food. Lexington’s food scene is on fire! So many passionate local chefs are using fresh, local ingredients and pushing their culinary talents to the limit. The options are endless, from Middle Fork in the historic James E. Pepper Distillery District, Coles 735 Main in Chevy Chase, Heirloom in Midway, Pasta Garage featuring locally made fresh pastas, LockBox in the historic 21c Hotel building, the recently opened The Barn at Fritz Farm featuring Atomic Ramen, Pasture by Marksbury Farm, Smithtown Seafood by Ouita Micheal, Whisky Bear, La Petite Creperie, Crank and Boom Ice Cream, Athenian Grill, and more. Let’s not forget the catering and cooking class scene, with locally owned Wild Thyme hosting private cooking events, corporate team building, and so much more!
The growth. Lexington is a hotbed for entrepreneurs—from large corporate relocations to the Lexington area, to new and unique local artisans. This community is dedicated to channeling their talents in a positive way impacting its economic growth. I am proud to carefully curate these business owners and promote their passion through TSG Lex.