Architecture and Interiors by SHM Architects // Built by COATS Homes // Photo by NATHAN Schroder

You’re invited inside the home of Dallas’s premiere luxury home builder. Ben Coats is the owner and president of Coats Homes and in this new video series, he gives viewers an exclusive look inside, not only his own luxury custom home, but also into the minds of Dallas’s top industry insiders. The goal of these videos is to educate, inspire, and entertain followers. This series makes industry insider’s insight available to the public no matter their location or budget of project. Whether you’re re-modeling a whole house or one room, building from the ground up, or just love design, this series is for you. The custom home building process is a bit mysterious until you’re in the midst of it, this series eliminates any lingering questions about the process and gives you an inside look into the true process directly from the words of the industry’s top professionals and clients themselves.

“It has been a dream of mine to do a video series for a long time. Having just finished building my own home and watching our social following continue to grow, it seemed like the right time. Many people want to tackle home improvement projects, but don’t know where to start, what products to use, or what the process looks like. I hope that by sharing our insight and connections to industry professionals, we can lift that veil and inspire our viewers!” Ben Coats, Owner and President.

Ben “wanted to connect with our followers on a deeper level and give them useful, but beautiful content. People are so engaged on our social media and this just takes that relationship to the next level. When you look at the success of channels like HGTV, it is no secret that people love to watch home design. This is our way of giving people more of what they want in a quick and easy to digest format.” 

Viewers can expect to hear from an interior designer, an architect, an artist, a Coats Homes project manager, and two custom home clients. Topics range from interior design, to clean living tips, starting an art collection, and what the process of building a high-end custom home really looks like. Episodes are released every other Friday on their YOUTUBE CHANNEL (Coats Homes) and on their Instagram page @CoatsHomes. In March, you’ll hear from Carolyn Daniel of Carolyn Joe Art in an episode called “On Trend is Art That Speak to You” coming out on March 13. On March 27, you will hear from Ben’s wife, Jen, on how they built their home with non-toxic building materials in an episode called, “Building for Clean Living.”