Meet Amy Groom & Erin Forsey

Amy Groom is a true Colorado native. Growing up in the foothills of Denver, she graduated from the University of Colorado Boulder School of Architecture with a bachelor’s degree in Environmental Design. Making her way west to the Roaring Fork Valley after college, she joined her sister Erin at the family gift and stationery boutique in Basalt where she met her husband, Jeff, a native cowboy, and took to growing roots in the valley. She has called the region home for more than ten years now, and enjoys exploring the area’s historic towns by foot and venturing into the backcountry by horse. Mom to a son and owner of a branding and paper goods design studio, Amy spends her spare time with family and friends both on and off the mountains, and loves to live local.

A Colorado native at heart, Erin Forsey was born in the Midwest and raised in Colorado. She graduated from Boston University with a bachelor’s degree in Psychology and then spent several years living on the east and west coasts, finally returning home to Colorado in 2003 when she moved to the Roaring Fork Valley. After the birth of her youngest, she moved to the Mile High City where she currently resides with her two daughters. Erin loves to visit the valley and provide an outsider’s perspective of enjoying the best of local.

After being featured in TSG Aspen for several years as local business owners of The Hello Co., the sisters decided to take over as Owners/Editors of The Scout Guide Aspen.

Amy & Erin’s Favorite Reasons to Visit

Reason 1

The Seasons. “Skiing reigns supreme, but it is the summer months that keep us hooked. Spring is a favorite time to unwind during our quieter off-season, and fall is unquestionably beautiful. It’s Aspen, after all.”

Reason 2

The Community. “The music, food, fashion, art, and entrepreneurial scene thrives here. There are so many creative individuals throughout our valley and unique opportunities and events to explore. Plus, the number of non-profits doing good and giving back is astounding. This is an area that truly cares for one another.”

Reason 3

Off the grid. “Whether you want to bike for the day, camp at the Bells, or hike the trail to Crested Butte, there are endless ways to unplug from the craziness and plug into the calm and beauty of mother nature. And there is always a great bar or restaurant waiting for us on the other side!”



WORDS TO LIVE BY:  “We can’t be everything to everyone, but we can be something to someone.”