Women’s Boutiques in the South You Should Know About

There’s something about a shopping trip that brightens the spirits— it’s called retail therapy for a reason. Doing so at a small business instead of a chain retailer makes it an experience you can feel good about. This collection of women’s stores across the south are some of our editors’ favorites and not to be missed. On the hunt for a darling vintage frock or a flattering pair of designer denim? Read on for 15 boutiques where we’re currently filling our online carts or making plans to visit. To find a scouted women’s boutique near you, browse The Scout Guide Directory.

Photography by Jason Kindig.

SHOP: You Are Here
LOCATION: Fort Worth, Texas
WHAT THEY CARRY: Super curated lines of ready-to-wear clothing, accessories, gifts, and fine jewelry.
WHAT OUR EDITOR SAYS: “You Are Here is truly one-of-a-kind. I have friends that travel from all over the state to shop for their clothing, accessories, gifts, and fine jewelry,” shares Leigh Brown, editor of The Scout Guide Fort Worth.

women in storePhotography by Jason Kindig.

SHOP: Hale House
LOCATION: Fort Worth, Texas
WHAT THEY CARRY: Fun and funky clothing, accessories, and gifts.
WHAT OUR EDITOR SAYS: “Owner, Bekah Pollock has made a major name for her boutique on social media and for good reason!” Leigh Brown, editor of The Scout Guide Fort Worth explains. “She makes everyone want to look and be a little more like her, with her fun fashion-forward looks.”

women in storePhotography by Tricia Coyne.

SHOP: Five One Five
LOCATION: Charlotte, North Carolina
WHAT THEY CARRY: A one-stop shop for everything from outfits for special occasions to everyday basics.
WHAT OUR EDITOR SAYS: “Five One Five has a curated collection of unique brands you can’t find anywhere else,” says Lisa Sherrill, editor of The Scout Guide Charlotte. “Not only is the shopping the best, but the bungalow has the best vibe anywhere in Charlotte, our favorite, hands down.”

Photography by Ben Finch.

SHOP: Est8te
LOCATION: Knoxville, Tennessee
WHAT THEY CARRY: A women’s clothing and accessories boutique carrying both iconic and emerging designers in the heart of Knoxville.
WHAT OUR EDITOR SAYS: “Est8te has become a Knoxville institution and offers clientele a discerning mix of casual and elegant clothing, jewelry, and accessories,” explains Frances King, editor of The Scout Guide Knoxville. “The proprietors, Mary Ellen and Nell, are a mother/daughter duo who are stewards of the community and do so much for Knoxville.”

Photography by Paul Morse.

SHOP: Monomin
LOCATION: New Orleans, Louisiana
WHAT THEY CARRY: Minimal yet bold clothing, accessories, shoes, and jewelry at accessible price points.
WHAT OUR EDITOR SAYS: “I love Monomin for their philosophy that ‘looking expensive doesn’t have to be,’ and I always find great staple pieces there,” shares Taylor Morgan, editor of The Scout Guide New Orleans

Photography by Paul Morse.

SHOP: Peony
LOCATION: New Orleans, Louisiana
WHAT THEY CARRY: Peony carries clothing for women, children, and baby, in addition to a variety of gift and interior decor items.
WHAT OUR EDITOR SAYS: “Shopping at Peony is all about the experience and their clothing is very unique due to the European brands they carry like Chie Mihara, Mes Demoiselles Paris, and Compañía Fantástica,” shares Taylor Morgan, editor of The Scout Guide New Orleans. “I love how I can find clothes that stand out for all types of events.”

women in storePhotography by Paul Morse.

SHOP: Joseph
LOCATION: New Orleans, Louisiana
WHAT THEY CARRY: A locally owned boutique featuring a collection of well-known designers such as Jimmy Choo, Bottega Veneta, Christian Louboutin, Prada, and more.
WHAT OUR EDITOR SAYS: “Joseph is my favorite place to shop for shoes,” says Taylor Morgan, editor of The Scout Guide New Orleans. “I also love going there when I am looking for an outfit for a nice event. They have the most beautiful clothing, ranging from jeans to ball gowns.”

women in storePhotography by Rachael McIntosh Photography.

SHOP: blu29
LOCATION: Asheville, North Carolina
WHAT THEY CARRY: A high-end boutique featuring elevated denim, footwear, knitwear, tops, accessories, local art, and jewelry.
WHAT OUR EDITOR SAYS: “A staple on the Asheville shopping scene, blu29 always has the best selection of denim and other wardrobe builders,” says Meagan Harris, editor of The Scout Guide Asheville. “The customer service there is phenomenal, which is the cherry on top.”

women in storePhotography by Anastasiia Photography.

SHOP: Hazel Twenty
LOCATION: Asheville, North Carolina
WHAT THEY CARRY: A carefully curated inventory ranging from tank tops to premium denim, plus jewelry, bags, scarves, and other on-trend accessories.
WHAT OUR EDITOR SAYS: “You can always find trendy pieces at Hazel Twenty and brands that can’t be found anywhere else in town,” says Meagan Harris, editor of The Scout Guide Asheville. “The boutique is always bustling with fun, whether it be a DJ, popping bubbly, or selfies with Maisie, their adorable French bulldog.”

women in storePhotography by Nick Mele.

SHOP: HIVE for Her
LOCATION: West Palm Beach, Florida
WHAT THEY CARRY: A trendy store carrying clothing and accessories from beachwear to evening wear by top brands like Ulla Johnson and Hunter Bell NYC.
WHAT OUR EDITOR SAYS: “Hive is one of my favorites in town for when I’m looking for a gorgeous party dress or accessory,” reports Stacey Leuliette, editor of The Scout Guide Palm Beach.

women in storePhotography by Jason Masters.

SHOP: BARBARA/JEAN
LOCATION: Little Rock, Arkansas
WHAT THEY CARRY: A premier luxury boutique featuring women’s clothing, cosmetics, shoes, handbags, and jewelry.
WHAT OUR EDITOR SAYS: “Barbara/Jean has been an iconic shopping destination in the Little Rock community for so many, they are so welcoming and make everyone feel beautiful. It’s a treasure to have in our city,” explains Valerie Shively, editor of The Scout Guide Little Rock.

Photography by RWI Photography.

SHOP: One.
LOCATION: Augusta, Georgia
WHAT THEY CARRY: One. offers a unique experience to the everyday shopper as they hand select a small collection of clothing items from various contemporary designers across the globe. Each set of clothing items are sold in limited quantities, to give customers the one-of-a-kind style they are searching for.
WHAT OUR EDITOR SAYS: “I recommend One. because they have a beautiful selection of one-of-a-kind pieces for any and every occasion,” shares Ann Knox, editor of The Scout Guide Augusta. “I leave this boutique knowing that the dress or coat in my bag is truly unique and will make my style stand out.”

woman outside storePhotography by Audrey Snow Owen.

SHOP: Purple Poppy
LOCATION: Naples, Florida
WHAT THEY CARRY: A clothing boutique that carries trendy women’s clothing and accessories, as well as a line of custom Naples print items.
WHAT OUR EDITOR SAYS: “Purple Poppy’s large selection of colorful resort wear is unmatched,” says Jennifer Adams, editor of The Scout Guide Naples. “They also have their own line of custom Naples print items—including beach towels, drink tumblers, and dresses, that are perfect for gifting.”

women in storePhotography by Audrey Snow Owen.

SHOP: Cypress & Palm Boutique
LOCATION: Naples, Florida
WHAT THEY CARRY: Women’s clothing, jewelry, accessories, for beach days to date nights. As well as a great one-stop shop for gifts like candles, birthday cards, and apothecary items.
WHAT OUR EDITOR SAYS: “Cypress & Palm Boutique always has fresh, current looks for all types of occasions. If I have a party to go to, I love that I can stop in and get an outfit, accessories, a gift, and a card, all in one spot!” shares Jennifer Adams, editor of The Scout Guide Naples.

woman in storePhotography by Nick Mele.

SHOP: Matilda’s
LOCATION: Stuart, Florida
WHAT THEY CARRY: Filled with the best dresses from beach to brunch, complete with color and fun.
WHAT OUR EDITOR SAYS: “Matilda’s is the perfect little shop of coastal wonder and inspiration— a true Florida gem!” says Stacey Leuliette, editor of The Scout Guide Jupiter & Palm Beach Gardens.

women in storePhotography by Stevye Murray.

SHOP: Lucca at the Wharf
LOCATION: Orange Beach, Alabama
WHAT THEY CARRY: Lucca specializes in high-end women’s clothing, shoes, and accessories, from top brands such as Golden Goose, A.L.C., Cara Cara, and Amanda Uprichard.
WHAT OUR EDITOR SAYS: “Lucca is always my go-to stop for the newest, in-season items,” reports Caroline Edmondson, editor of The Scout Guide Gulf Coast. “Whether I’m looking for a dress for an upcoming event, or just browsing for the perfect accessories, I know the owner Lisa and her team will always find something amazing for me.”

women against a pink backgroundPhotography by Chad Riley Photography.

SHOP: The Holiday
LOCATION: Mobile, Alabama
WHAT THEY CARRY: Women and children’s fine clothing, gifts, and home accessories.
WHAT OUR EDITOR SAYS: “The Holiday has it all! If you need an outfit for an interview, a Mardi Gras ball, a wedding, date night, work trip, or vacation they have you covered,” reports Katie McNeil, co-editor of The Scout Guide Mobile Bay. “And I always find a gift or two I need for someone else while I’m looking for an outfit for myself.”

We’d love to scout more women’s boutiques in other cities. Could you—or someone you know—be the next owner of The Scout Guide in your town? Let’s start the conversation about bringing The Scout Guide to your area here.