Member Spotlight: PS Creative
Integral to The Scout Guide Phoenix & Scottsdale’s mission is telling the stories behind the small businesses Scouted in each Volume. The story begins in print and continues online, after all. As you peruse Volume 2, we are thrilled to continue our story-telling mission with Member Spotlights.
Photographed by Carl Schultz | Schultz Digital.
From podcast production and commercial creation to digital marketing and live events, there isn’t much PS Creative doesn’t tackle. At the helm of the full-service creative agency? Jessica Leila Adnani, who founded PS Creative fresh out of college. Twelve wildly successful years later, Adnani’s PS Creative is at the top of the industry with an ever-growing list of offerings and an impressive roster of national clientele.
Recently, Adnani made time in her busy schedule to chat with us, graciously and enthusiastically opening up about the digital creative powerhouse she’s built, how she’s giving back, and what’s new on the horizon.
TSG Phoenix & Scottsdale: Before we dive in, we just want to extend a huge congratulations on 12 years in business as of January 2023.
Jessica Leila Adnani: Thank you! I could not be more proud of what my team and I have built and am looking forward to many more incredible milestones in the future! We’ve also been able to expand our offices into Dallas, TX over the past two years which is a fantastic achievement of ours.
TSG Phoenix & Scottsdale: That’s incredible! And we’ll chat about that expansion. But, first, let’s start at the beginning of your professional journey. What inspired you to take the entrepreneurial leap?
Jessica Leila Adnani: In 2011, I graduated from Miami University with a degree in political science and Middle Eastern studies with plans to work in the U.S. State Department. They were on a hiring freeze, so instead of pursuing my academic interests, I decided that I would start a business based on my passions – and that’s how PS Creative was born!
TSG Phoenix & Scottsdale: That’s quite the trajectory change. How were you sure that it was right for you?
Jessica Leila Adnani: While in college, I interned in finance and quickly realized that the 9:00 to 5:00 lifestyle was not what I wanted. Rather, I wanted to be the designer of my own career. My dad was also a huge inspiration of mine. He was a serial entrepreneur, and inspired my goal of owning my own business from a young age. I got lucky to have two parents whose unwavering support encouraged me to believe that the sky really is the limit.
Photographed by Marion Rhoades Photography.
TSG Phoenix & Scottsdale: That mindset is clear in the structure and development of PS Creations. For those unfamiliar with PS Creative, can you speak to what your agency offers?
Jessica Leila Adnani: We are a creative agency that specializes in podcast production, commercial video, digital marketing and incredible live events. We work with clientele across the country from solopreneurs to fortune 500.
TSG Phoenix & Scottsdale: What, in your opinion, sets PS Creative apart from other digital and creative agencies?
Jessica Leila Adnani: We treat our clients like the individuals they are. You’ll never find a pre-set package, hence the PS in our name which stands for, “personalized solutions.” Instead, we create customized packages tailored to the goals of our clients. We always want to be the best fit for them and their unique needs.
TSG Phoenix & Scottsdale: How do you achieve such a personalized experience?
Jessica Leila Adnani: The most rewarding part of our work is interacting with clients. It motivates us and inspires our company pillars — innovation, education, expectations, and communication — which, in turn, inspires how we operate. For example, we send weekly emails featuring client milestones and highlights, which has been a fun way of keeping our clients apprised of their success and growth, whether it’s in their business, podcast, or event.
Photographed by Marion Rhoades Photography.
TSG Phoenix & Scottsdale: You mentioned podcasts, which we know are a very unique aspect of PS Creative. Can you tell us more?
Jessica Leila Adnani: Our podcast offering is unlike any other studio’s. We handle every aspect of a podcast — from booking the guests, recording, editing, publishing, and creating promotional content — so that our clients, who are mostly executives can come in, record, and leave knowing all of the minute details will be handled. It creates a really seamless, easy experience that allows our clients to focus on what they do best, but still take advantage of the valuable platform that is podcasting.
TSG Phoenix & Scottsdale: With the recent launch of your own podcast, it’s clear you’re passionate about the power of podcasts. What does your podcast cover?
Jessica Leila Adnani: So I’ve actually had a few in the past, but this one I am the most excited about – The Self Optimization Experiment. Every two weeks for fifty weeks I will embark on a new challenge to create a more optimized operating system for my life. And I am taking others on the journey with me. Anyone can join in on a challenge at any point!
TSG Phoenix & Scottsdale: Well you’re clearly doing something right – it’s already the top podcast in Arizona!
Jessica Leila Adnani: I’m just so grateful to have a community of amazing listeners who have come on this journey with me and who help hold me accountable every step of the way.
TSG Phoenix & Scottsdale: What advice would you give to anyone interested in starting their own podcast?
Jessica Leila Adnani: If you are a thought leader or aspire to be, starting a podcast is the fastest way to grow your business, your audience, and your influence. This market is expanding like wildfire and as we know, early adopters always win. So if you’ve been thinking about it, come in and let’s discuss because now is the time.
Photographed by Marion Rhoades Photography.
TSG Phoenix & Scottsdale: Obviously, you produce your podcast in-house. What else can clients expect from PS Creative? Any new additions to your already-impressive list of offerings?
Jessica Leila Adnani: Yes! We’ve added a fun new addition for our events services – a 360 photo booth that we rent out across the valley to capture fun content for social media. It’s an excellent way of creating reach for events online because people can’t wait to share their videos. We also released new monthly social media content creation packages to give people an easy way to stay consistent with their posting. Finally and most importantly — we just moved into a brand new office and studio! Our new space is very advanced and modern. It has all new video and audio equipment and photography backdrops. And we have stunning, unobstructed views of Camelback Mountain, just as an added perk!
TSG Phoenix & Scottsdale: How exciting! We know that, in the past two years, you’ve also expanded and updated your philanthropy-centric offerings. Can you speak to that?
Jessica Leila Adnani: Yes! In 2020, we created a new segment of our nonprofit business called Philanthropy United. We love working with nonprofits and felt like it deserved its own brand.
TSG Phoenix & Scottsdale: As we understand it, Philanthropy United has been wildly successful. Are there any projects that stand out?
Jessica Leila Adnani: One of my current favorite client events is Breathe 2 Believe from Vanessa Ramirez who raises funds in honor of her dad’s fight against lung cancer. Another of my favorites is Drive Fore A Cure, a new annual fundraiser from our client Chris Hyslop that benefits the Movember Foundation and the fight against prostate cancer.
TSG Phoenix & Scottsdale: What local organizations are you personally involved with?
Jessica Leila Adnani: I am a Big Sister via Big Brothers, Big Sisters. My little, Monica, and I are super close and I love being her mentor. I also donate my time and talents to Amanda Hope Rainbow Angels every year.
TSG Phoenix & Scottsdale: It’s clear you practice what you preach. How do you stay inspired?
Jessica Leila Adnani: Through travel. I travel a lot and experiencing new things, seeing how others live, is a constant inspiration to me to keep innovating. I also love listening to business and health podcasts – they are always expanding my mind.
Photographed by Marion Rhoades Photography.
TSG Phoenix & Scottsdale: And when you’re not traveling, any favorite local spots?
Jessica Leila Adnani: Of course! My go-to restaurants are Steak 44 and Etta and for drinks, I love CRUjiente Tacos – I highly recommend the spicy margarita. For home goods, decor, and gifts, urbAna is my favorite. And as for staying fit, I always get the best workout at Onyx Boxing.
PS Creative are experts in designing bespoke services within the digital landscape for businesses and clients of any scale to optimize and meet their specialized goals. Explore their many innovative digital offerings and how Jessica and her team can expand your business on their website! Additional questions? Reach out via direct message on Instagram or email at [email protected].
