Member Spotlight: Beauty & Propaganda

Integral to The Scout Guide Phoenix & Scottsdale’s mission is telling the stories behind the small businesses Scouted in each Volume. The story begins in print and continues online, after all. And so, as we prepare to launch Volume 2, we are thrilled to kick off our story-telling mission with Member Spotlights…

Photo by Michael Franco

Meet Beauty & Propaganda, the Volume 2 Member and lifestyle salon offering a whole new approach to beauty. To simplify self-care, sister duo Karla Zaragoza and Zuleika Zaragoza established Beauty & Propaganda with a specific mission: to bring all forms of beauty services under one roof and, most importantly, celebrate all forms of beauty – no matter its shape, size, or color. Read on for our Q+A to get to know the sisters, their business, and their Scottsdale…

The Scout Guide Phoenix & Scottsdale: Karla, Zuleika, we are so thrilled to welcome you to Volume 2 of The Scout Guide Phoenix & Scottsdale! Let’s start by sharing a little more about what inspired you two to create Beauty & Propaganda.
Beauty & Propaganda: Thank you! Beauty & Propaganda was inspired by the frustration we experienced as we jumped trying to get from appointment to appointment for beauty services. We wanted to solve that pain-point and time-suck of driving all over town. We also loved the idea of incorporating Latin American flair by bringing different beauty services together under one roof for the ultimate pampering experience! And, finally, we wanted to celebrate all forms of beauty.

TSG Phoenix & Scottsdale: Can you tell us more about bringing different beauty services under one roof?
Beauty & Propaganda: At Beauty & Propaganda, we pride ourselves on our New Way to Beauty. By this, we mean that our services are all done simultaneously. Get a mani and a blowout, a dry style, and glam sesh – all at the same time. We strive to bring impeccable services without ever compromising convenience or quality. It sets us apart in the industry. We love the experience – and our clients love it, too!

Photo by Michael Franco

TSG Phoenix & Scottsdale: Let’s backtrack to part of your origin story. More specifically, your beliefs about beauty. Can you share more about this?
Beauty & Propaganda: We believe beauty comes in all shapes, sizes, and colors. And Beauty & Propaganda is our way of celebrating that and sharing it with other women. We want our clients to come as they are and to feel beautiful and connected. Whether it’s through a fun, chic environment or stylists versed in all types of hair, it’s our mission to create a welcoming experience.

TSG Phoenix & Scottsdale: We’re truly so lucky you two started Beauty & Propaganda in our community. Can you tell us what you love about living and working in the Valley?
Beauty & Propaganda: Scottsdale is such a wonderful town. It’s gorgeous, has great restaurants, events, and – certainly not least – the best winters. We love that, as a tourist destination, we get to meet people from all over, but also develop connections with our locals.


“We believe beauty comes in all shapes, sizes, and colors. And Beauty & Propaganda is our way of celebrating that and sharing it with other women.”


TSG Phoenix & Scottsdale: While we’re on the subject of the Valley, will you share your local favorites?
Beauty & Propaganda: Absolutely! For eats, Fàme Caffe, Francine, Zinc Bistro, Café Monarch, and AZ88 are can’t-miss spots for us both. As for lifestyle, Amy Atelier and Camelback Flowershop are favorites. And when it comes to giving back to our wonderful community, Phoenix Children’s Hospital and Hope Women’s Center are dear to our hearts.

Photo by Michael Franco

TSG Phoenix & Scottsdale: Some of our favorites too… Speaking of favorites, what’s your favorite part of your work?
Beauty & Propaganda: Helping women feel beautiful. It is so rewarding to connect with clients and witness their reactions to hair and makeup. Of course, we have to mention the joy of helping tweens get ready for their first school dance. So fun!

TSG Phoenix & Scottsdale: As industry experts, can you leave our beauty-loving readers with one insider tip?
Beauty & Propaganda: Of course! Don’t be afraid to try new things. And don’t be intimidated! The beauty industry is here to guide you to feeling your best. That said, we don’t recommend trying something brand new on the day of a big event. Instead, use dinner with girlfriends as an excuse to try out a new style!

To learn more about Beauty & Propaganda – from their services to their next available appointment – head over to – and don’t forget to tell them Scout sent you!