How to Use Your Personal Branding Photos to Elevate your Brand by Abby Liga Photography
10 Quick and Easy Ways to Actually use your Personal Brand Photos for your Marketing
Abby loves to help many different entrepreneurs find creative ways to grow their brand and social media following by using high-quality custom imagery. When it comes to Personal Branding Photography, the goal is to TELL THE STORY OF YOU as an individual and your brand in a way that will connect you with your audience.
Photography showcases your product and is the visual representation of your brand, quality is key! Visual communication is powerful and learning how to use it effectively is a major asset for business owners. Abby compiled 10 different ways you can use your brand photography throughout your business in order to elevate your brand and marketing
Update your Social Media Profile picture across all platforms. PRO TIP: Make it the same photo to keep the FACE of your brand consistent.
Add images to your social media graphics and use them as your Reels covers!
Use the images throughout your blogs (where fitting), to show authenticity and more about your personal life.
Now is a great time to update your website with your new imagery. This is your home base and where you most likely direct all of your clients to so make sure it is visually representing your brand the way you want to be seen. A few pages to focus on
first: Landing Page, About Me Page, Services/ Product Pages, Blog
Add your favorite image to your email signature. Sign off in a more personal way!
Tell your story by using a carousel of images from your shoot. Everyone wants to know the person and the story behind your brand!
Use your images in your email newsletters. To ensure that your email newsletters are communicating effectively with your client base, it’s important to include an intriguing headline AND visually stimulating images that will grab the recipient’s attention.
Use it as the main image for your next social media campaign.
Update your brochures or welcome packets. Both of these should include intriguing sample images of your past work and other offerings in order to effectively communicate the quality and type of services you offer. By doing this you are bound to impress new clients and make them glad they chose you over the competition.
Put your images on all of your marketing collateral. Your business cards, proposals, brochures, pricing guides, event invitations, etc.
Every brand has a story to tell. How are you going to tell yours?
Having an ongoing gallery of personal branding photos ensures that you’re showing up professionally and consistently online, while also giving your marketing and content a personal edge that will help you stand out from competitors. A small investment can give you the boost you need to grow your business in a big way. Personal branding photography is one of the best investments you can make in your business!
