The Scout Guide, Naples, Florida, Volume 10


A city guide dedicated to supporting local businesses in Naples

The Scout Guide, Naples, Florida, Volume 10
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CHAMPIONS OF SMALL BUSINESS | Christy Ford and Susie Matheson launched The Scout Guide with a specific mission: to save small businesses. They had watched as characterless big-box stores and online behemoths began suffocating the local shops that make our cities unique. What started as one guide in Charlottesville, Virginia, has now grown to encompass guides in more than 80 cities—big and small—from coast to coast. Since then, they’ve met countless entrepreneurs who have followed their dreams and started their own businesses, and to this day, their stories inspire them. And while each story is unique, there are a few common threads: taking a risk, recognizing an opportunity, following a passion, persevering, and being deeply committed to their community. That’s why Christy and Susie—and everyone at The Scout Guide—is committed to continually supporting the local businesses in your community.
NEW IN NAPLES | Have you heard? Rouge, the latest concept from Chef Vincenzo Betulia of @osteriatulia and @thefrenchnaples, recently opened—quietly. 🤫 This intimate 18-seat space, nestled in the back of @thefrenchnaples on @5thavenuesouth and accessible only through a back door, embodies the clandestine energy of a Prohibition-era speakeasy, with reservations available only by phoning or texting a special number. (Should we even have filmed this?) Here’s what to expect if you go...⁣
🍷 | a cocktail menu of signature steakhouse favorites served in cut crystal glasses (think gin gimlet, vesper, Negroni, Manhattan, old fashioned, and sidecar), alongside a curated wine list that also allows you to sample rare wines not traditionally offered by the glass.⁣
🥩 | five entrees of Wagyu and prime cuts, including filet mignon, ribeye, New York strip #4, New York strip #7, and a veal rib chop, expanded with additions such as Maine cold water lobster tail, roasted bone marrow, and seared foie gras. Composed entrees like Mediterranean branzino, Poulet a la Basquaise (roasted chicken Basque style), and beef short rib bourguignon round out the lavish menu.⁣
Interested in a reservation? Leave a 👀 in the comments and we’ll DM you the number to contact. 
#tsgnaples #naples #naplesfl #naplesflorida #scouted #naplesdining #naplesrestaurants #newinnaples
SEPTEMBER EDITOR UPDATE | After more than 10 months of Scouting, shooting, editing, and designing, #TSGNaplesVol11 is officially off to the printer! It's 118 pages of stunning photography that shines the spotlight on local businesses and organizations you should know about in our Naples community, and I can't wait to share it with you in November, just in time for season. They're free to pick up at several Scouted spots around town. We also recently launched our refreshed website, where you can find all the best insider tips on living local in Naples, including our super-popular guides to local happy hours, brunch spots, restaurant specials, how to beach like a local, and more (link in bio). I'd love to know what you think of the new look and what you'd like to see more of!And finally, I'm so excited to welcome two incredibly talented photographers AND a creative director to the #tsgnaples team this year. Stay tuned for introductions coming very soon!With this amazing team, new local partnerships, and new events on the horizon, this is going to be a great year—and if you're not a part of TSG yet, you're going to want to be. 😉 If you're curious about having your small business join our collective, please reach out—I'd love to chat with you! xo—Jennifer
SCOUTED AESTHETICIAN | @skinfirstaesthetics is an expert at customizing skincare routines to tackle all your skin concerns, including acne, aging, and everything in between. Owner Maria Viera is a licensed aesthetician with more than 10 years of experience and multiple certifications for medical grade treatments. Book your first appointment for a glow you'll love! 🫧 Head to her page to learn more and book, and keep an eye out for her in #TSGNaplesVol11! 🤍

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