A Summertime Recipe for Success in Home Selling

As you have worked alongside the Jillian Keck Hogan Group, you might have asked yourself “How do they do it? What is the recipe for success with good real estate?” Well, my friends, prepare yourselves to be let in on a few tricks of the trade. So many things happen behind the scenes that make our jobs seem effortless, so let’s pull back the curtain and take a peek.

For our buyers, our primary responsibility is to win you the home you want to put an offer on. While that sounds simple on paper, there is a lot of nuance, strategy, and relationship building that must transpire before we can even hope to ratify. This includes first connecting with the other side and communicating with the agent on their seller’s needs, desires and expectations with a potential offer. By picking the brain of the other side (the side who we need to win over), it gives us a better idea of where you need to go in your offer to really stand out to the owner. Whether it’s allowing a rent back period or removing a particular contingency, there is more than one way to be the winning buyer.

For sellers, we are all about “selling the dream”, including but not limited to providing staging, professional photos, and coordinating cosmetic updates like a fresh coat of paint and landscaping. All of these things may seem like minor tweaks on their own, but all together, it truly takes your home to the next level in a buyer’s eyes. Effective strategies in marketing efforts are also crucial. The Jillian Keck Hogan Group prides itself on utilizing timeless tactics like neighborhood door-knocking and open houses as well as modern approaches like social media advertisements to get the word out to the community about your listing. And of course, pricing is a large determining factor in your property’s success on the market. By providing you with detailed comparable analysis, we work to provide you with our expertise and help you make an educated, confident calculation of your home’s list price based on market values. 

Again, sounds simple once we’ve written it all out, but it takes years of experience and undergoing dozens, even hundreds of transactions to have these realizations and implement them as standards of practice. But lucky for you, we have collectively over 20 years of experience within the Jillian Keck Hogan Group, so rest assured you and any of those you refer to us are in the very best of hands.