What Small Businesses Love About Spring in West Texas

To help us step into Spring, our Volume 1 Members shared what they love most about the season.  From Big Bend Blue Bonnets to alfresco evenings, West Texas weighs in on what they’re looking forward to – and it’s sure to inspire you to make the most of the season while it lasts… Even more importantly, it’s an opportunity to learn more about the people behind the small businesses that make West Texas so special. 

Read on to get to know our Members and – if you’re not already – make sure to follow along with them on Instagram to show them your support!


“Beautiful blooming flowers.” – Martin Ramirez, Megan Hohenberger, Courtney Midkiff, Founders of Serve Midland 

“Baseball.” – John Morris, Owner of Morris Construction Company 

“Beautiful bluebonnet blooms and evening walks.” Bridget Green, Founder of Milagro Collective 

“The weather! I love to be outside as much as possible so springtime means walks at Windlands Park, taking my laptop outside, and finishing the day on a patio.” – Jessica Rule, Founder of SHK Advertising and Co-Founder of GOGO ATHLETICA

“If nothing else, West Texas weather is fickle. But, Springtime usually brings with perfect patio weather for al fresco dining or a fun happy hour!” – Meredith McBee, Owner of Legally Tan and River Pools of Midland & Odessa

“When the Big Bend bluebonnets shout ‘hello!’” – Erin Mann, Partner at The Blue Door 

“I love it when the spring plants start to bloom. My favorite – and the first of the season – are hyacinths, which bring color and life to our West Texas brown. I also like that the days are longer and warmer, allowing more opportunities to sit on the outdoor patios of some of our favorite restaurants like Cork & Pig and Venezia’s.” Kate Beal, Owner of Hyacinth

“The best thing about Springtime is that West Texas comes alive. The wind stops blowing, the dust settles, the grass turns green, the flowers bloom, and you can feel and see the mood change in everyone— it’s refreshing!” – Susan Lucas, Owner of Souvenirs

“Springtime in West Texas means beautiful days filled with outside activities for the family wrapped up with beautiful sunsets each night!” – Jaime Cole, Owner & CEO of Perch

“Patio dining, warm nights, and perfect tennis weather” – Caroline Smith, Social Media Coordinator at HNB Mortgage

“It brings the best weather for experiencing Midland’s new outdoor venues, Fair to Midland and The Tailgate.” – Caitlyn Branco, Caitlyn Branco, CEO & Creative Director of Bivardi Designs

“Sitting on the patio, enjoying the sunset, and letting your hair blow in the wind.” – Chelsea Waters, Owner & Stylist of Glitz House of Beauty

“We love Spring clothes and wearing them to outdoor events in the West Texas evenings!” – Kelly Blackburn, Owner of Nines Apparel

“Morale is boosted! Everyone has finally recovered and found their groove in the new year. The weather starts to warm up and the community is more active.” – Savannah Alvarado, President of Hancock Advertising Group

“The first day of warm weather, sitting on the patio for lunch & dinner and all the new colorful spring dresses.” – Kirby Wood-Scott, Co-Owner of Kirby’s Kloset

“The flowers are in bloom and the sunsets are amazing!” – Elizabeth, Owner of Sgt. Pepper’s

“I love the warm days and the cool evenings” – Rachel Howard, Owner of Fox Den

“Mild temps and warm sunny days!” – Natalie Castillo, Owner of Bello Tallow

“It’s the perfect opportunity to spruce up your home or office!” – Sarah Branum, Founder of Monarch Collective Home

“That’s easy for me! I get to start planting for customers. Bringing life to the desert.” – Elisa McMurrey, Owner of The Botanical Boutique 

“Spring wine cocktails at Lost Books, of course!” – Hannah Streun, Co-Owner of Lost Books

“The evenings still boast a touch of cool weather. You can’t beat a West Texas spring evening.” – Diana Barker, Owner of Tiqvah

“Non-windy days…” – Betsy Wells, Owner of Murray’s Deli

“We start to see color blossoming on our redbuds and fruit trees, which is always our signal to spruce up the front porch by adding a Door teardrop or wreath, new doormat and colorful Round Top pot stakes to your freshly planted porch pots!” – Becky McCraney, Co-Owner of Miss Cayce’s Wonderland

“Warmer days spent outside with my family!” – Amanda Moffit, Owner & Designer Lola & Tae