Q+A With Whimsy Boutique

In order to help you get to know the faces behind Tucson’s amazing local businesses, we are starting a Q+A series where we sit down with our scouted members and get you the inside scoop on what they do! This time we sat down with local business owner Diane Ritter, to learn all about how Whimsy Tucson got started.

Whimsy Tucson is a trendy boutique that sells chic clothing and accessories for women of all ages. They even host “Whimsy on Wheels” where you can book private shopping events, fashion workshops and mobile clothing parties for your next girls retreat, corporate event or fundraiser!


Q+A – Whimsy Tucson

How and why did you get into the industry that you are in?

“ My first job was in sales at a local boutique in Dallas, Texas. I loved everything about helping women feel and look their best, creating displays, and thinking of new ways to present items. I never looked back.”

2. At what point did you know you were ready to start/build your business?

“I have always been an entrepreneur, owning several boutiques and an event planning company. After a short retirement, I opened the store in 2014 when I became an empty nester. My love for the business remains strong.”

3. What is your favorite thing about your current business – is there something that gets you out of bed every morning with excitement ?

“My customers! The ladies that stop in, local residents and visitors, are delightful and I have the most interesting conversations. Whether they stop by to say hello, share a glass of wine or pick up a new item, it’s always fun. Sometimes we all need a little retail therapy!”

4. What is one thing you would tell a young entrepreneur about having a successful and lasting career in the industry ?

“Have a plan, find a mentor, and be patient. Work hard and remember; slow and steady wins the race. Support local vendors where appropriate. Don’t get too caught up in the day-to-day details and focus on the bigger picture. And, always listen to your customer!”

5. What has your biggest accomplishment to date since the start of your business ?

“Seeing familiar faces that continually walk through our door! We are nothing without them.”


Make sure to follow Whimsy Tucson on their social media to stay up to date on new products and exciting offers! We also fully recommend stopping by their in-store location (6761 E Tanque Verde Rd) to shop for any remaining holiday gifts. Happy Holidays!

Website: www.whimsytucson.com // Instagram: @whimsytucson