The Scout Guide co-founders Susie Matheson and Christy Ford welcome owners at Common House Richmond.

Last week, The Scout Guide editor/owners from across the country convened in Richmond, Virginia for the 2022 TSG Editor Conference. After a three-year hiatus due to COVID, the owners, ranging from 10-year alums to new franchisees preparing to launch their first guides, were thrilled to finally gather in person. The Scout Guide Richmond owner Cheney Edmunds played host, welcoming all to The River City, the perfect locale with a thriving small business scene and good old-fashioned southern charm. 

A coffee hour at Common House Richmond, a social club in the center of Richmond’s Arts District, kicked off the action-packed official start of the conference. The Scout Guide co-founders Christy Ford and Susie Matheson began the day by sharing their personal stories that led to the founding of The Scout Guide and how TSG has evolved over the years, followed by a discussion of TSG photography. After lunch at Common House, the owners hopped on buses for a behind-the-scenes tour of Carter Printing, where all volumes of The Scout Guide are printed. After a day of learning, and to offer owners a first-hand experience with one of the thriving TSG Richmond advertisers, Nellie George, a women’s clothing boutique, hosted cocktails and shopping. That evening, Cheney welcomed everyone to The Country Club of Virginia for a dinner where the owners had a chance to mingle and deepen their connections to one another. The attendees were gifted ornaments from The Scout Guide Jackson Hole owner Jill King’s Town Square Ornaments line from her home styling business Styling The New West

The next morning, at the Quirk Richmond—the art-forward boutique hotel that serves as our owners home away from home—the owners enjoyed an analysis of their Enneagram type, led by Nora Brookfield, and how it related to their businesses. After a quick lunch on the town, and a curated pop-up shop in the Quirk Courtyard of TSG Richmond members, the TSG HQ team led panels on best practices, and shared inspiring tips for ways to run a business, promote local businesses and business owners, and connect with your community.

After the presentations, the owners and co-founders headed to River City Roll where they let loose with a few rounds of bowling and awards were given out to individual owners celebrating their successes from the past year. The next day, it was back to Common House for two final owner-led creative conversations. We ended the three-day event feeling energized and inspired, and having built strong connections that will carry us forward until we convene again in Park City, Utah in 2023!

Photography by Emily Jean Rosser of The Scout Guide.

The Scout Guide  sales consultant Rebekah Lawrence and The Scout Guide director of operations and finance Laura Kocher.

The Scout Guide Boise owner Allie Mann and The Scout Guide design manager Rebekah Bonds.

The Scout Guide Jackson Hole and The Scout Guide Bozeman owner Jill King and The Scout Guide Denver owner Leigh Gordon.

From left to right: The Scout Guide Southlake owner Ashlyn Lawson, The Scout Guide Naples owner Jennifer Adams, The Scout Guide Charleston owners Julie Hubert, and Jenn McKian, and The Scout Guide Cincinnati owner McKenna Brooks.

Owners listen on as The Scout Guide Bergen County co-owner Chris Doherty holds the floor.

From left to right: The Scout Guide co-founders Susie Matheson, Christy Ford, and enablement manager Jackie Brandmaier.

Videographer Chad Williams captures the conference.

Lunch is served at The Common House Richmond.

A stack of The Scout Guide volumes.

From left to right: The Scout Guide Triad—Greensboro, High Point & Winston-Salem owner Ashley Powell, The Scout Guide Richmond owner and host Cheney Edmunds, The Scout Guide New Orleans owner Taylor Morgan, The Scout Guide Raleigh, Durham, & Chapel Hill owner Hopie Avery, and The Scout Guide owner Leigh Brown.

35-year Carter Printing Company employee Estelle greets owners.

The Scout Guide Tidewater owner Mary Kauffman at Carter Printing Company.

The owners enjoy the tour of Carter Printing.

The Scout Guide Richmond at Quirk Richmond.

From left to right: The Scout Guide Charlottesville assistant editor Antje Lemoine, The Scout Guide co-founder Christy Ford, The Scout Guide Denver owner Leigh Gordon mingling in The Quirk Hotel’s lobby bar.

Scout Guide owners enjoy cocktail hour at The Quirk Hotel in Richmond.

Town Square Ornaments party favors at The Country Club of Virginia dinner, courtesy of The Scout Guide Jackson Hole owner Jill King’s home styling business Styling The New West

From left to right: The Scout Guide co-founder Christy Ford, The Scout Guide Richmond owner and host Cheney Edmunds, and The Scout Guide co-founder Susie Matheson.

Catered cocktail hour and dinner table settings at The Country Club of Richmond.

From left to right: The Scout Guide Charlotte co-owners Scottie Akins, The Scout Guide Austin owner Shannon Bland, and The Scout Guide Dallas owner Ginna Wilbanks.

Flower arrangements at The Country Club of Richmond.

From left to right: The Scout Guide Minneapolis social media strategist Natalie Fox, The Scout Guide Minneapolis owner Kate Grutzmacher, The Scout Guide Boise owner Allie Mann, The Scout Guide Minneapolis creative director Selena Rasmussen. 

From left to right: The Scout Guide co-founder Christy Ford, The Scout Guide Omaha owner Tammi Bishop, and The Scout Guide West Texas owner Claire Ramirez. 

The Scout Guide Naples owner Jennifer Adams.

The Scout Guide owners at The Country Club of Richmond.

The Scout Guide Richmond owner and host Cheney Edmunds addresses the owners before dinner at The Country Club of Virginia.

The owners home away from home, The Quirk Hotel in Richmond.

The Scout Guide owners enjoy a local business pop-up shop at Quirk Richmond.

Pop-up shops at The Quirk Hotel Richmond.

A selection of The Scout Guide volumes.

From left to right: The Scout Guide Raleigh, Durham, & Chapel Hill owner Hopie Avery, The Scout Guide Knoxville owner Frances King, The Scout Guide Huntsville owner Dawn Pumpelly, The Scout Guide New Orleans owner Taylor Morgan, The Scout Guide Tulsa owner Hannah Arnaud.

The Scout Guide owners enjoying each other’s company The Quirk Hotel Richmond lobby bar.

The Scout Guide Newport Beach editor mother/daughter duo Renee and Cathrine Lowe.

From left to right: The Scout Guide Bergen Country owners Eileen Sweeney and Chris Doherty , The Scout Guide Williamsburg & The Chesapeake Bay owner Sarah Harris, The Scout Guide Cincinnati owner McKenna Brooks.

From left to right: The Scout Guide Newport Beach editors Renee and Catherine Lowe, The Scout Guide Park City owner Suzanne Dildy, The Scout Guide Boise owner Allie Mann, The Scout Guide Phoenix & Scottsdale owner Sasha Clements, The Scout Guide Denver owner Leigh Gordon, The Scout Guide Jackson Hole and The Scout Guide Bozeman owner Jill King, and The Scout Guide Tucson & Southern Arizona owner MaryAnn Wittman.

The Scout Guide Chattanooga owner Amy Walters.

The Scout Guide owners enjoy drinks and dinner at River City Roll.

From left to right: The Scout Guide co-founder Susie Matheson, The Scout Guide Charlottesville assistant editor Antje Lemoine, and The Scout Guide co-founder Christy Ford.

The Scout Guide Columbus owner Abigail Fredelake The Scout Guide co-founder Susie Matheson, The Scout Guide Park City owner Suzanne Dildy, and The Scout Guide co-founder Christy Ford.

From left to right: The Scout Guide Richmond owner Cheney Edmunds, The Scout Guide Tulsa owner Hannah Arnaud, and The Scout Guide Baton Rouge owner Kaleigh Porcelli.

The Scout Guide Charleston owners Julie Hubert and Jennifer McKian.

The Scout Guide Birmingham owner Rebecca Todd.

The Scout Guide editor conference awards.

The Scout Guide San Antonio and The Scout Guide Hill Country owner Francie Mannix.

The Scout Guide Fort Worth owner Leigh Brown.

The Scout Guide New Orleans owner Taylor Morgan.

The lanes at Richmond’s River City Roll.

The Scout Guide Chatttanooga owner Amy Walters.

The Scout Guide Pittsburgh owner Jayme Keffalas. 

The Scout Guide West Texas owner Claire Ramirez, The Scout Guide Dallas owner Ginna Wilbanks, The Scout Guide Austin owner Shannon Bland, The Scout Guide Knoxville owner Frances King.

The Scout Guide HQ team.

The Scout Guide Huntsville owner Dawn Pumpelly, The Scout Guide Tulsa owner Hannah Arnaud, and The Scout Guide digital media manager and brand photographer Emily Jean Rosser.

The Scout Guide owner-led creative panel.

The Scout Guide co-founders Christy Ford and Susie Matheson wrap the 2022 Editors’ Conference.

From left to right: The Scout Guide Lexington owner Jennifer Mueller, The Scout Guide Park City owner Suzanne Dildy, The Scout Guide Cincinnati owner McKenna Brooks, and  Scout Guide Chattanooga owner Amy Walters.

The Scout Guide New Orleans owner Taylor Morgan and The Scout Guide Huntsville owner Dawn Pumpelly say goodbye.

The Scout Guide enablement manager Jackie Brandmaier bids owners farewell.

The Scout Guide HQ team.