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Meet Kelsey Norcott

Kelsey Norcott’s career is a collaboration of owning and operating small businesses throughout the years. As evidenced by her impressive resume, small business ownership is more than just a job to her—it’s a lifestyle.

Growing up in the Santa Ynez Valley, Kelsey always loved riding and showing horses, instilling in her the importance of hard work for something you’re passionate about. This laid the groundwork for her future success in small business ownership. After graduating from the University of Arizona with a degree in Retail and Consumer Studies, Kelsey started working for Fortune Small Business magazine. Garnering the skills she needed to step out on her own, Kelsey turned her attention toward opening her very first business, a stationery store in her hometown of Santa Ynez. This was followed by an online business geared to luxury vacation rentals in Santa Barbara County. For a change of scenery, her next venture was owning and operating a wine and spirits distribution house in Chicago. Through all of her business experiences, Kelsey has learned the ins-and-outs of entrepreneurship and approaches every day with a work ethic that pushes her to go above and beyond for all of her clients.

No matter how far Kelsey traveled, Santa Barbara and its adjacent charming vicinities have always been home for her. The people, the values,  and the scenery are everything to her. Over the past 25 years, Kelsey has accumulated a well-rounded skill set, working with people from all walks of life, and these diverse experiences have provided her with the knowledge and opportunity to create and build dynamic brands. She’s excited to bring her expertise to Santa Barbara County—an area so close to her heart—as she supports and promotes the local business community as the new editor/owner of The Scout Guide Santa Barbara.

Kelsey's Favorite Reasons to Visit

Reason 1

Local Vibes. Santa Barbara has been referred to as the American Riviera, and for good reason. With its temperate climate, unique neighborhoods, coastal California décor and lush landscapes, coupled with its culinary expertise and wine culture, the area offers an appealing destination for visitors and locals alike. Montecito is a reflection of a life well-lived with its own charm, grace, and history.

Reason 2

Surf & Turf. While Santa Barbara supplies its captivating day-in-the-life of sun, surf, and sand, the Santa Ynez Valley is a short drive inland that exposes you to magnificent vineyards, farmlands, rolling hills, and acres of horse and cattle farms. Truly a destination to sip, relax, and enjoy the slower pace of life.

Reason 3

Preserving Community & History. Our cultural riches were shaped by passions in the arts, architecture, and education. Rich in history with Native American culture and the Spanish settlers, Santa Barbara has many gardens, museums, and art galleries that will paint incredible stories about this coastal and mountain terrain.

WORDS TO LIVE BY:  “I am going to make everything around me beautiful – that will be my life.” –Elsie de Wolfe