The Best Places to Shop in San Diego

From sunny surf shops to SoCal style home decor stores—and everything in between—it can all be found right here in the San Diego area. Thanks to excellent customer service and inspiring retail experts, our local boutiques offer an unmatched shopping experience. Read on for some of our favorite places to shop. We hope you’re able to visit them all in person, but if not, most are able to ship anywhere in the country. So get out there and shop small, and don’t forget to tell them The Scout Guide sent you!

David Alan Collection (241 South Cedros Avenue, Solana Beach). The David Alan Collection is San Diego’s largest selection of custom wood slab tables, reclaimed wood furniture, petrified wood, modern furniture, rare art and artifacts. With three levels to shop, there is something for everyone. Instagram

Pink Lagoon (143 South Cedros Avenue, Solana Beach). Stepping into this whimsical store is like entering a dreamland filled with a delightful array of fashion, accessories, and fine jewelry—truly denim to diamonds! Pink Lagoon is a must-visit destination for fashion-forward individuals looking to update their wardrobe. The owner, Jenny, also offers personal styling services for those looking to refine their style. Instagram

Satori Collective (143 South Cedros Avenue, #B101, Solana Beach). Satori Collective is a haven for creative souls seeking unique and handcrafted treasures. This charming boutique showcases a carefully curated selection of artisanal goods—from women’s clothing and accessories to captivating home decor pieces and jewelry. Instagram

La Galleria (2730 Historic Decatur Road Suite 103, San Diego). La Galleria is a boutique retail store providing personal adornments, jewelry, home decor, and hand-carved sculptures. They work closely with artists from around the world, as well as local crafters, to curate a collection of goods that inspire and delight customers. Instagram

Lavender Del Mar (2670 Via De La Valle, Del Mar). Lavender Del Mar specializes in unique and thoughtfully curated gifts that cater to a wide range of tastes and preferences. Their shelves feature an array of handcrafted items, local artisanal products, and carefully selected imported goods, making it a treasure trove for shoppers seeking something truly distinctive. Instagram

SoLo Cedros (309 South Cedrols Avenue, Solana Beach). With multiple vendors all under one roof, you can find the perfect gift for anyone on your list. From books to vintage goodies, furniture to handbags, SoLo has you covered with its unique offerings. Instagram

Loghman Jewelers (1555 Camino Del Mar, Suite 324, Del Mar). Founded in 1989, this family-owned fine jewelry store has been the choice of locals for their bespoke diamond jewelry. Their loose diamond department will help you to find or match any stone you are looking for. Instagram

Pigment (Multiple locations including: 3715 Caminito Court, San Diego). Pigment is owned by husband-and-wife duo Chad Anglin and Amy Paul. The shop opened in 2007 as an art gallery to showcase local artists, now it is not only a store, but a place to learn different arts and crafts. Today the shop is recognized for design savvy gifts, flora, and furniture. Instagram

Outrageous Rugs (7126 Miramar Road, San Diego). The team at Outrageous Rugs is so well trained and educated that you know you are in good hands. Outrageous Rugs carries a wide assortment of luxury rugs that will suit any home—traditional, modern, or transitional. Instagram

Aaron Chang Ocean Art (415 South Cedros Avenue #110, Solana Beach). Founded by award-winning, internationally acclaimed local artist Aaron Chang, showcasing his large format photographic prints with surf and ocean themes, alongside several striking surfboard sculptures, the gallery draws both locals and visitors alike. Instagram

Mitch’s Surf Shop (631 Pearl Street, La Jolla & 363 North Highway 101, Solana Beach). Mitch’s Surf Shop has been offering California’s most innovative hand shaped surfboards since 1967. They are water sports specialists with two stores in the San Diego area; La Jolla and Solana Beach. Mitch’s crew is always glad to help! Instagram

Hansen Surfboards (1105 South Coast Hwy 101, Encinitas). Hansen’s is much more than a surf shop and now stands as a fixture in the community, offering a place for surfers, beach enthusiasts, and travelers alike to shop, learn, and “talk story”. With a knowledgeable staff that lives and breathes the surf and beach lifestyle, Hansen’s prides itself on selling fun. Instagram

SoulScape Gift & Book Store (765 South Coast Hwy 101 #106, Encinitas). No shopping guide in San Diego would be complete without a crystal shop. SoulScape has a beautiful selection of crystals, books, tarot decks, religious iconography, and much more to nourish your soul. Instagram

TRE Boutique (1006 North El Camino Real, Encinitas & 2690 Via de la Valle, Suite D240, Del Mar). TRE specializes in sophisticated and savvy styles for your life. Featuring brands such as Hale Bob, Liverpool, Michael Stars, Red Haute, Mauritius, Lavender Brown, Veronica M, and many other smaller boutique designers. Whether adding a piece to your wardrobe or planning an entire outfit, they have what you need. Instagram

75 Degrees and Fuzzy (520 Grand Avenue, Carlsbad). A mother and daughter team run this fun and trendy, SoCal-style boutique. This is a go-to spot for locals in search of a statement piece to add to their closet. They carry well-known brands, like Free People, as well as many smaller brands that they find on their legendary shopping trips to Los Angeles. Instagram

Businesses in bold indicate they are The Scout Guide San Diego members.

For additional recommendations for what to do, see, and experience in San Diego, visit The Scout Guide San Diego website and follow TSG San Diego on Instagram.