Purposefully-Wrapped Presents

If his gift-wrapping preferences are any indication, “Brown paper packages tied up with string” might really be among Rodney Simmons’s favorite things. The proprietor of REVIVAL, a luxury gift and home store in Chattanooga, Tennessee, is known for his thoughtful and inspired approach to gift-giving. Here, he shares his approach to present presentation, as well as how to put it into practice to chic effect.

Make it intentional. “‘It’s too pretty to open’ is such a joy to hear when presenting a holiday package,” Simmons says. “During the gift-giving season, Revival’s purposefully-wrapped presents convey a sentiment to family and friends that just might be as impactful as the gift itself.” In short, Simmons advises, take the time to wrap—the extra effort is worth it.

Don’t be so literal. Eschew reindeer-and-snowman schemes, and opt instead for something elegant and minimal. As examples, Simmons offers, “Adorn simple boxes with bare branches from your own garden, or feathers to subtly imply the holiday spirit with nary a nutcracker in sight.” The gifts will look beautiful, and as a bonus, minimizing specifically-themed materials means your gift-wrapping closet can more effectively serve throughout the year.

Wardrobe your gift. Just as in your closet, choosing a monochromatic palette for your season’s packages makes for an easy sense of sophistication, Simmons says. Select a neutral color scheme (Revival sticks with their signature brown) that keeps the focus on the gift inside—and looks chic under the tree.

Know your audience. Further the specialness of a hand-selected present with gift adornments that nod to the recipient’s personality, passions, or history. Here are some of Simmons’s suggestions for thoughtful add-ons:

  • An old family photo can serve as a name tag.
  • A bare tree branch might recall a childhood in the orchard or favorite hobby.
  • A scrap of an old coat or childhood security blanket can swaddle the box.
  • Feathers often nod to “nesting” in a new home or the stork’s delivery of a most treasured little one.

TSG Tip 185 from Rodney Simmons, co-owner of Revival in Chattanooga, Tennessee, and co-editor of The Scout Guide Chattanooga.