Amy Atelier on Styling for the Season
In late October, TSG Phoenix & Scottsdale, AMY Atelier, MAN Atelier, and The Phoenix Heart Ball teamed up to host the Valley’s most stylish residents for a fashion show and shopping event in preparation for the upcoming social season. From jaunty runway styles to the attendees’ own looks, it was a fashion-fueled afternoon that left Phoenix & Scottsdale’s well-heeled ladies – plus a few gents – with ample style inspiration and more than a few shopping bags.
The afternoon was also a unique opportunity to see firsthand, how deeply the Valley’s culture and community, inform the locally owned and operated, AMY Atelier and MAN Atelier, – from buying to styling, and every personalized service in between. To dive deeper into this, we chatted with founder Amy Yount for more insight into her businesses’ ethos.
The Scout Guide Phoenix & Scottsdale: You first approached TSG Phoenix & Scottsdale about partnering on an event in the Spring of 2022. What was your vision and how did it evolve?
Amy Yount: Initially, we were planning to host a shopping event, but when Sasha posed the idea of holding an event that continued the story of our TSG spreads and to do it in collaboration with other Scout Guide members, that vision quickly shifted. A few calls were made, and we had partners at the table who seamlessly aligned with the new theme of “Styling for the Season”.
The Scout Guide Phoenix & Scottsdale: One of our favorite looks was one you styled for the Phoenix Heart Ball, who was also the event’s beneficiary. What was this partnership like?
Amy Yount: Collaborating with fellow TSG Members; Amanda Garmany Chairman The Phoenix Heart Ball and Amy Ross of Drybar (also a Heart Ball committee member) was a no-brainer! And we were excited to use our fashion show as a platform to raise awareness of The Heart Ball and its mission, as well as donate a percentage from the show’s purchases!
The Scout Guide Phoenix & Scottsdale: How does the Valley’s culture and community inform AMY Atelier and MAN Atelier?
Amy Yount: As a locally-owned boutique, I make every effort to be involved with and support what’s going on in our community. It informs my buying strategy, and I make sure to shop for the community and stock styles that align with local events’ themes and colors.
The Scout Guide Phoenix & Scottsdale: This event’s theme was, ‘What to Wear to This Season’s See and Be Seen Events?’ How do you help clients prepare for their closets for the upcoming season?
Amy Yount: We work very closely with many clients to meet their style needs, social calendars, and travel schedules, offering private appointments, at-home deliveries, rush shipping, family styling, picturing and packing of looks, and more.
Read more about the story behind the business in AMY Atelier | Member Spotlight from Volume 1.
Stop in or reach out HERE to shop with Amy or one of the members of her team to experience their excellent personal styling services.
Don’t forget to tell them Scout sent you!