MEET | TSG Phoenix & Scottsdale Team

Photography by Carl Schultz of Schultz Digital


Editor & Owner

Sasha traces her passion for living locally to the vision of Robert E. Simon, who founded her hometown of Reston, Virginia. Simon designed the community to be a place for its residents to “Live, Work, and Play,” underscoring an enduring truth about patronizing local businesses.

Everything you need to live a beautiful life can be found within your own community.

Following a successful two-decade career building large national brands in the beverage business, Sasha found similar inspiration in her chosen home. She applied her experience as a marketing executive with Anheuser-Busch Inc. to the mission of supporting treasured local businesses, organizations, and charities in Arizona.

In the same way, the Southwest’s natural beauty provided new purpose for countless creatives; the Sonoran Desert’s expansive skylines offered room for her own imagination to roam. Her creativity flourished as she helped friends and neighbors live out their dreams and deepen connections within the communities they serve.

Yet it was the Valley’s entrepreneurial spirit that ignited Sasha’s desire to turn her passion for telling the story of a place and its people into a profession and bring The Scout Guide to Phoenix & Scottsdale.

Behind every storefront, Sasha sees the story. She understands the power of celebrating and promoting local businesses to elevate those whose unique contributions create a community’s identity.  After all, telling unique stories in distinctive and meaningful ways has been Sasha’s lifelong work.

Photography by Brian Hudson


Sales & Marketing Director

Her friends call her Yes Jess, because if it involves working out, traveling, having FUN, spicy margaritas, and anything local… her answer is YES!

As the newest member of The Scout Guide Phoenix & Scottsdale team, Jess will be leading digital initiatives using her experience as a TV personality, red carpet reporter, speaker, confidence coach, and social media influencer to share the stories of our members beyond the pages of our print guide.

You might recognize Jess from her features and reporting for a variety of national media outlets and brands, including E! News, the Home Shopping Network, LA Live, and The Bachelor. Through her speaking and YouTube channel, she elevates women, of all ages, to feel more confident and joyful focusing on health, fitness, and fun!  

If you are scouting for daily positive energy, follow her on Instagram @JessCarrollTV.

Photography by Paige Newton


Editorial Consultant

Makenzi Hogan is the Owner + Principal of East Seventy Second, a marketing consultancy with an editorial ethos. Her career began on the lean teams of tech start-ups, most notably a certain yellow-hued dating app now valued in the billions. In 2017, Makenzi established East Seventy Second to bring the marketing + branding strategies of start-ups to small business owners. 

After being scouted by TSG Austin in 2018, she began working with editors across the TSG network on editorial and digital strategies. The story only begins in print, after all.

Today, Makenzi exclusively works with TSG editors from her home base on 30A, Florida. When not telling the stories of small businesses across the country, you can find her on the water with her boyfriend and their two dogs, Wilson and Gus.

Tag along with her @makenzihogan.