Discovering Jackson Hole and Bozeman: A Scout Guide Journey

Meet Jill King, the dynamic owner and editor of The Scout Guide in Jackson Hole, Wyoming, and Bozeman, Montana. In this editorial feature, we take you on a journey through these picturesque Western destinations, guided by Jill’s passion for these unique markets and her insider insights. Whether you’re an art enthusiast, a foodie, a nature lover, or simply seeking adventure, Jill has curated the ultimate experience for you in Jackson Hole and Bozeman.

Jill’s connection with Jackson Hole runs deep, going back 33 years when she met and married her husband, Jason. They’ve been in and out of Jackson Hole ever since, and as Jill puts it, “We will always have a toe in Wyoming.” Now, as the owner and editor of The Scout Guide in Jackson Hole and Bozeman, she’s sharing her love for these incredible Western communities.

In Jackson Hole, September comes alive with art and wine nights, and it’s the perfect time for couples to visit. The Western Design Conference is a highlight, showcasing the region’s rich artistry. And if you’re a family, Jackson Hole offers endless summer adventures.

But what truly sets these destinations apart is their embrace of nature. In Jackson Hole, there’s the awe-inspiring Elk Refuge, with 23 feeding grounds, the largest being near the airport. You can even take a sleigh ride out there for an up-close encounter with nature. For skiers, Jackson Hole offers two unique experiences—Snow King, family-oriented and fun, and Jackson Hole Resort, known for high-end, big mountain skiing that challenges and transforms you.

But what if skiing isn’t your thing? Fear not, as Jackson Hole has plenty to offer. Explore the snow-covered parks, witness the beauty of local wildlife, and savor meals at the region’s fantastic restaurants. Cross-country skiing is another favorite of Jill’s, offering a fantastic workout amidst the stunning natural surroundings.

Bozeman, a short drive from Jackson Hole, is another gem. Just 45 minutes away is Big Sky, a skiing paradise. Lone Mountain Ranch is perfect for kids, offering a variety of activities and types of skiing.

Jill’s ideal day off? Cross-country skiing with trails leading into the park. As she puts it, “It’s a great workout, and you’re outside in the park, running into animals. It’s just a different experience than downhill skiing.”

Jill’s role as an editor involves a deep commitment to her members. She advocates for various marketing channels, including social media, digital, print, and email. Video is a key focus, with a special emphasis on featuring the members themselves. She believes in making the business owners the face of their brand, helping them with video content and branding to stay ahead in the digital landscape.

As we wrap up our exploration of Jackson Hole and Bozeman, it’s clear that Jill King embodies the essence of The Scout Guide—curating vibrant, local experiences that leave a lasting impression. Her magnetic personality and attention to detail shine through in every aspect of these beautiful markets. With the recent acquisition of the Little Rock market, Jenn is thrilled to join Jill as a multi-market editor. The Scout Guide now spans across 85 cities and continues to grow, bringing the best of local experiences to people everywhere. If you’re intrigued by Jill’s insights and enthusiasm, don’t miss our Scoutcast episode, where you can hear more about these incredible Western destinations from the expert herself.


The Scout Guide now spans across 85 cities and continues to grow, bringing the best of local experiences to people everywhere. If you’re intrigued by Jill’s insights and enthusiasm, don’t miss our Scoutcast episode, where you can hear more about these incredible Western destinations from the expert herself.

Jenn and Lauren had a fantastic time in Jackson Hole during their V10 launch. They stayed at The Cloudveil, celebrated at Kemo Sabe for the launch party, and experienced local-style karaoke at The Virginian. Jill’s unparalleled hosting skills, attention to detail, innovation, and magnetic personality make her an editor we admire. With the recent acquisition of the Little Rock market, both Jill and Jenn are now multi-market editors. Thank you Jill for sitting down with us. We can’t wait to see you again soon. TRULY. You can find TSG Jackson Hole and TSG Bozeman on Instagram.