THE LOCAL: Liz Broekman of Fidelity Bank P.O.W.E.R.


During this time of self-isolation, there has never been a better time to belong to a network. If you’re a female entrepreneur looking for a way to stay connected to your community, Fidelity Bank’s P.O.W.E.R. program might just be the one for you. In this series of The Local, Liz Broekman (pictured right), shares more about this female focused banking initiative. 


P.O.W.E.R. which stands for the Potential Of Woman Entrepreneurs Realized is an exclusive program offered by FIDELITY BANK specifically designed for woman in business. The program combines financial services with fun networking opportunities of like minded women and knowledge based experiences to help the business grow and prosper.  Just over two years old, the program has experienced substantial growth and now has close to 800 woman members representing all sectors of business and industry.


The inspiration for the program was based on substantial market research. While this segment of business was increasing by leaps and bounds every year, the market was underserved in the local banking community. As a mutual organization, FIDELITY BANK’S mission is to be HERE FOR GOOD. The Bank was actively searching for a way to differentiate itself, add value and make a difference. Chief Marketing Officer Tammy O’Shea hired me to help her begin the program. P.O.W.E.R. was also championed by Chairman of the Board, Katie Crosby who brought her past experiences of working in a male dominated industry to the table. Her insight proved to be very valuable with adding some nuisances and flavor to the program.  


The most rewarding part of the program has been watching relationships develop organically. The bank hosts weekly P.O.W.E.R join ups in a small group environment for new members where they share their goals and challenges with each other. The woman are eager to assist and help each other. Fidelity Bank offers a private directory that members may access to learn more about other members and include a P.O.W.E.R. “Perk” which is a discount or special offer for members. Also, the Bank host a private Facebook page for members to share and ask for help or recommendations. You can learn more about P.O.W.E.R. at FIDELITYBANKPOWER.COM and listen to OUR PODCASTS featuring local women leading in the community. 


While the Bank’s official branding is the color blue, P.O.W.E.R. is represented by a vibrant shade of purple. Chief Marketing Officer Tammy O’Shea says the color was selected with intention. As we know from Mardi Gras tradition purple is the color of royalty. However, it also represented the Woman’s Suffrage Movement- a significant accomplishment by passionate woman on a mission for change. O’shea laughed when commenting she knew she got it right when purple was selected the Pantone Color of the Year 2018 a month after the program launched!