BORDERS
Borders are visual elements that are used to frame your image(s). They can be thick, narrow, vary in color, be asymmetrical or symmetrical. A spread can have multiple borders to create a unique style or a single lined border to have a simple graphic touch.
FULL BLEED
Full bleeds are spreads that have an image or images that visually run off the sides of the page. Full bleeds can use additional graphics to emphasize elements.
SHAPES & RIBBONS
Circles, squares, banners, ribbons, color, and abstract designs can be used to elevate and emphasize certain elements. Shapes and colors should fit naturally into the design and enhance the spread overall.
COLLAGE
A group of images combined to create a visual puzzle. Collages can be entire spreads (filling one or two-pages) or can be a combination of full-bleed and collage. Collages can be in asymmetrical or symmetrical as well as vary in shape (square, octagon, etc).
SHARED SPREADS
Spreads shared by multiple clients. It is important that shared spreads look similar if possible, so the connection is easier for the reader to understand.
TYPOGRAPHY
Logos, slogans, headers, and quotes that are emphasized elements. They can be large, small, script, serif, sanserif, vertical, and justified. Spreads are typically typography-led when the text elements visually speak more.
