MAKING THE MOST OF YOUR MEMBERSHIP

1. ANNOUNCE THAT THE GUIDE HAS LAUNCHED

EMAIL

Send an email your customers that The Scout Guide has arrived! Invite them to stop in for their complimentary copy and include a picture of your spread for a beautiful visual.

INSTAGRAM

Announce to your social media followers and use our hashtags: #thescoutguide #scoutisout #tsgcityname

MAIL CLIENTS AND VIPS A COPY

Write a note to clients thanking them for their business and include a copy of The Scout Guide as a complimentary gift.

DISPLAY THE BOOK

Open the book to your spread and display it in a prominent place in your business where it can serve as a conversation starter.

tsg-deskside-orlando-launchparty-setup-1
bookbar
naples mailbox
hattiesburg guide and cookies

2. TOUT YOUR SCOUTED STATUS

WEBSITE & EMAIL

Post the TSG seal and “We’ve Been Scouted” images on your website and in your email signature.

PRESENTATIONS

Include TSG in your media kit or sales presentation as a way to distinguish yourself.

INSTAGRAM

Post the TSG seal and “We’ve Been Scouted” images on your website and in your email signature.

STOREFRONT

Display the “We’ve Been Scouted” clings in your window.

books on shelf
scouted sign
hattiesburg

3. DISTRIBUTION THROUGHOUT THE YEAR

CONTINUE TO USE THE GUIDE TO CONNECT WITH YOUR CUSTOMERS OR CLIENTS YEAR-ROUND

  • Display the guide in your store at point of sale, at the entrance, or in sitting or waiting areas.
  • Ensure your staff is well-versed in The Scout Guide and knowledgeable about how to effectively distribute them to customers.
  • Communicate to consumers that the guides are complimentary, emphasizing the value they bring.
  • Distribute the guide in shipments or place them in shopping bags when customers make a purchase.
  • Use the guide as a conversation starter. Mail it to out-of-town customers telling them they’re missed and invite them to drop by to say “hello” on their next visit.
  • Consider offering guides to guests or patrons of any special events you host, sponsor, or attend. Guides can be placed on tables, tucked into gift bags, stacked at the entrance, or placed in hotel rooms.
  • Use the guide in lieu of, or in addition to, business cards at the trade shows you attend.
mobile bay

4. SUBMIT CONTENT FOR THE WEBSITE

WE WANT TO PROMOTE YOU LOCALLY AND NATIONALLY!

We have a lot of eyes on us – discerning individuals who value local and independent businesses – and the best way to help us feature you is for you to tell us what is new with you.

 

Examples of Content

  • Press mentions and stories about your business in the news
  • New merchandise arriving at your store
  • Recent photographs of projects
  • Beautiful properties for sale
  • Original recipes
  • Expert tips
  • Events
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5. EXTEND THE CONVERSATION

TELL YOUR FRIENDS AND CUSTOMERS TO SIGN UP TO RECEIVE OUR NEWSLETTERS

  • Local Website: thescoutguide.com/cityname
  • National Website: thescoutguide.com/subscribe

 

Being featured on The Scout Guide is a great reason to contact your customers

Send an email with the link to the post to newsletter recipients and announce the feature on social media.

Network

6. BUILD YOUR PERSONAL NETWORK

OUR NETWORK

As a network, we’re more than 3,500 small business owners, artists, artisans, dreamers, doers, and makers; over 85+ editors in big cities and small towns; and a team in Charlottesville, Virginia, dedicated to discovering, sharing, and supporting the talented individuals who make up our TSG community. We have cultivated this network on your behalf, to help you grow your business locally and nationally. Your editor is standing by to help facilitate partnerships or we invite you to reach out to our curated list directly.

Innovative ways to use the TSG Network:

• Pop-ups

• Book tours

• Direct sales

• Showroom placement

member with guide

7. EXTEND THE USE OF YOUR PHOTOGRAPHY

WE LOVE SEEING YOU USE THE BEAUTIFUL IMAGERY WE CREATED WITH YOU OUTSIDE OF OUR PRINT PUBLICATION.

However, when you do so, we ask you credit The Scout Guide. As an example, you can credit us with “As Seen In The Scout Guide city name.” Here are examples of how to extend the use properly on your website, print collateral, or in other publications.

ann arbor
Kaleidoscope_NaplesV11_AsSeenIn
memphis

 

Featured in The Scout Guide Memphis