Shop, dine, pamper and more: get to know Alton Town Center

Located in the heart of Palm Beach Gardens is Alton Town Center – not only a TSG client, but a team favorite destination for everything from shopping to dining.

You can find us relaxing at True Rest Float Spa, getting our nails done, grabbing coffee and picking up groceries.

It’s the type of place you make a day of.

VP of Marketing, Lindsay Douglas, graciously sat down with us to paint a full picture of the Alton experience.

Lindsay, responsible for the company’s corporate real estate marketing initiatives and messaging for the United States portfolio, also manages the marketing, promotions, events, social media, and websites for the individual retail projects.

Which is to say, she really has her finger on the pulse!

We’re excited to share our interview with her, here.



TSG: Lindsay, thanks for joining us. To kick it off, can you share a little bit about the business?



Alton Town Center is a “one-of-a-kind” development with marketing programs, initiatives, and event schedules all custom designed to continually promote everything business, restaurants, services, and retailers have to offer daily, monthly and seasonally to draw in new customers, invite existing customers to return again and again.

Alton Town Center is the epicenter destination to mingle, mix and explore the best in shopping, dining, health and wellness in the heart of Palm Beach Gardens, Jupiter and beyond. This unique development is where families, friends and co-workers can come enjoy a myriad of seasonal events, promotions, take a break on one of the benched relaxation areas surrounded by stunning landscaping, bike or walk through the community, discover unique artwork adorning the property and enjoy a peaceful moment on the waterfall plaza.

Each week, customers will find opportunities to jump into activities, grab deals and specials and return for the always reliable “tried and true” favorites the community relies on for their entertainment, shopping and dining experiences and needs.

Alton Town Center’s marketing platforms are full of perpetually updated and evolving information!, Facebook @altontowncenter and Instagram @shopaltontowncenter


TSG: How many retailers currently exist at Alton, and what’s the range of goods/services offered?


LD: 44 businesses, retailers and restaurants with two more planned to open soon. Categories include:

                                                               i.      Beauty + Wellness

                                                             ii.      Communications

                                                           iii.      Fashion + Accessories

                                                            iv.      Home, Furnishing + Décor

                                                             v.      Services

                                                            vi.      Supermarket + Spirits



TSG: What makes Alton “the best in shopping and dining in the heart of Palm Beach Gardens”?

LD: Alton Town Center has something from everyone all in one beautiful outdoor location in the heart of a thriving community. Alton Town Center offers the best in shopping, dining, health and wellness and visitors are invited to share new experiences with family and friends, take a break in one of the relaxation areas surrounded by stunning landscaping and custom artwork, and enjoy the peaceful water wall on the plaza. From coffee to cocktails and everything in between, Alton Town Center is designed with customers in mind.


TSG: What are your top five favorite things about PB Gardens?


1.       Location, location, location!

2.       The incredible community of residents

3.       The wonderful community partners that work with us

4.       The local community of entrepreneurs

5.       The weather!


TSG: Can you share some upcoming events/activities at ATC?


1.       FitnEss Series on the Plaza – FREE for participants. Fitness Classes alternating Zumba and Yoga, Every Saturday 9 AM

2.       FIT4MOM Palm Beach Strollers Strides – A fitness program designed specifically for moms who are pregnant and/or moms with children in strollers. Participants jog around a designated path at Alton Town Center and workout on the pedestrian areas. Every Tuesday and Thursday at 9 AM

3.       Music Together with Miss Tracie: A unique music and movement program for moms and children aged 5 months to 5 years. The group gathers on the grassy area by Raw Juce. Every Wednesday and Friday starting March 23 at 8:30 AM and 9:30 AM

4.       Eggstravanga Easter Event – FREE for participants, A community event at Easter that includes an enter-to-win breakfast with the Easter Bunny as well as a fun family event with arts and crafts, roaming easter characters, Easter eats and treats as well as an Easter Egg hunt welcoming approx 300 families. Date TBC

5.       Spring Clean Event This is a philanthropy event partnered with Adopt-A-Family of the Palm Beaches to collect essential spring-cleaning products for families in need in our local community. ATC businesses participate in hosting collection boxes and provide promotions to those who donate. Join us March 20-April 10!

2021 Alton Town Center businesses helped contribute over 400 cleaning supplies!


TSG: Share an Alton fun fact.

LD: Alton Town Center is a selfie mecca for local influencers due to stunning feature walls and pedestrian areas throughout the center, as well as a striking Waterfall Plaza with a custom art piece by artist Amanda Valdes and a series of custom sculptures by Alexander Krivosheiw who also designed pieces for the Olympics last year!

TSG: What role does community play in the Alton business?

LD: Community is everything for Alton Town Center! This includes local community residents that shop, dine and experience Alton Town Center; the individuals and families that join us at our community events live on the Waterfall Plaza; the businesses and entrepreneurs that come together as one to better support customers, residents, and philanthropic activities; and lastly, Charitable partnerships to help support those in need in our community.

Alton Town Center is proud to partner with the inaugural edition of Palm Beach Gardens and Jupiter Scout Guide. Both parties are committed to supporting local businesses, local talent, local philanthropic efforts as well as the community at large.

Visit Alton Town center at 5320 Donald Ross Rd, Palm Beach Gardens, FL 33418.

Written by TSG Contributing Editor, Kate Rowan