Caroline Bean's Guide to Staging Your Home

Originally published on Caroline-Bean.com on June 10th, 2021.

According to the National Association of Realtors, for every $100 invested in staging, the potential return is $400.” And as the real estate market – even for in-demand Houston – becomes unpredictable, any opportunity to increase the listing price is appealing. And so, our Scouted Realtor, Caroline Bean Broker Associate at Compass, weighs in on staging your home. From pros and cons to tips and tricks, read on for her advice…


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Staging is an aspect of selling your home that I could not recommend enough! Whether it be you simply taking out some furniture and adding small decorative pieces or going full staging and hiring a company, it is such an easy and accessible way for a home to sell quicker and for a higher price.

A specific aspect of selling a house that I always introduce to my sellers is whether or not they should stage their house before putting it on the market. I recently had a client who originally did not want to stage their house and was having a difficult time selling. After a few months, I encouraged them to stage their home and within a few weeks, the house had been sold, for above market price.

Before anything, meet with your real estate agent and see what they have to say. You might have everything just right and don’t necessarily need staging, but always check with your agent, they’re an expert on selling houses! 

Staging is more than adding a new piece of furniture or a new painting in a space. It allows potential buyers to imagine how they could live in a space and overall makes the home more aesthetically pleasing.

What I cannot recommend more is starting with the exterior of the house. Add some flowers, power wash the house to remove dirt, overall just clean up. First impressions are a huge selling point for homes and that often starts before potential buyers even walk through the door. But, a lovely exterior cannot always sell a home. Some of my most important tips include…

Declutter! It’s so easy to take out some furniture or small appliances. This allows potential buyers to see opportunities for storage and also makes a room appear more spacious.

Make your home’s best features stand out! If you have an amazing fireplace or a lot of natural lighting, shows these things off!

Depersonalize. As sad as it can be to take down the family photos and mementos from trips, it is so necessary! Doing this allows the future homeowners to envision themself here instead of feeling like they are invading someone else’s home.

Paint is such an easy way to brighten up a room or even give it a pop! As I said before, you should make your home’s best features stand out. One easy way to do that is making an accent wall where your fireplace. There is never any harm in repainting your home before putting it on the market.

Whether it be you simply taking out some furniture and adding small decorative pieces or going full staging and hiring a company, it is such an easy and accessible way for a home to sell quicker and for a higher price.


Interested in more of Caroline Bean’s expertise? Reach out here – and don’t forget to tell her Scout sent you!