Love is in the Air: An Inside Look of Bliss Bridal with Katie Yellin

February is the month of love, and there is nothing dreamier than finding that special gown for your big day. Katie Yellin, owner of Bliss Bridal, helps brides do just that and creates memories that last a lifetime. Bliss Bridal expands in three locations: Fairhope, New Orleans, and Hattiesburg. We are so lucky to have this beautiful shop in the heart of Downtown Hattiesburg! Katie shared with us more about the heart behind Bliss Bridal and what makes her passionate about helping brides.

Tell us the story of Bliss Bridal. How did it begin? 

Bliss Bridal opened Valentine’s Day 2011 so this year we celebrate 13 years in business! Our first and flagship location is in Fairhope, AL, with a second location in New Orleans as well as our third in the heart of Downtown Hattiesburg. For me, Bliss was more than a bridal shop, it was a mission. Brides deserve to have a beautiful gown and a memorable experience, all at an affordable price. That special feeling of loving your gown and saying “Yes” in a luxurious atmosphere should be possible for any bride. I wanted to open a boutique where all brides felt welcome and genuinely cared for all while providing them a high quality gown.

What makes Bliss Bridal unique?

Definitely our genuine effort to deliver every bride an amazing experience throughout their entire bridal gown process makes us unique. The team at Bliss cares so deeply for their brides, and we work every day to make their time with us special and enjoyable. We truly treat each bride like they are our own best friend, guiding and protecting them every step of the way in this process.

What is the most rewarding part of your job?

There is nothing I love more than seeing the brides on their wedding day. We love getting their pictures and sharing them on our social media. To see how happy and glowing our bride is in a Bliss gown is the best reward. It’s so important to us that a bride trusts in us to be such a big part of their day.

What does a typical day look like for you?

Every day can be so different! Some days I get the pleasure of working in store with our brides, helping with styling a bride, or seeing her custom work come to fruition. Other days I’m working on big picture tasks like collaborating on our next fashion show or photo shoot. It truly is a dream job.

Is Bliss Bridal appointment only? If so, how can brides book an appointment with you? 

Bliss Bridal is open Monday-Saturday from 10 a.m. to 5 p.m. We always have the showroom open for browsing and a possible appointment. If we have a stylist and suite available, we absolutely welcome a walk-in to shop. But we do highly recommend booking an appointment. Typically, our stylists will begin reviewing your wedding details and preparing styles for you before you arrive. Booking an appointment elevates the experience and ensures you a suite.

Bliss Bridal will host its annual Justin Alexander Trunk Show this February and March for the Spring/Summer 2024 Collection – February 16th-17th in Fairhope, February 23rd-24th in New Orleans, and March 1st-2nd in Hattiesburg! Follow along with Bliss Bridal here and visit their website here.

Photos by Lauren and Alexis Photo