Photography by Natalie Thompson Photography.
We’re always hoping to make a good first impression, and that first-time readers of The Scout Guide will put the publication down feeling inspired to learn more about the featured businesses—and, if they’re out-of-towners, to seek out (or start) a guide in their own hometown. In this series, we talk to our editors about their TSG “firsts,” from their first encounter with The Scout Guide to the first business they approached to be in the guide and more. Read on to learn about how The Scout Guide Augusta editor Ann Knox discovered the brand, and what it was like to launch her first volume.
When did you first discover The Scout Guide?
The first time I ever saw The Scout Guide was in Memphis, Tennessee. It was in a welcome basket for a wedding I was attending and I remember being so impressed! I had never seen anything like it and loved that it supported local businesses. It was years later that I was introduced to it again, but from the perspective of a potential editor. I couldn’t wait to bring it to Augusta.
What made you decide to become an editor?
I moved to Augusta the summer before I became editor and I knew I wanted to do something with the amazing community. I was eager to meet more people and get more involved. Plus, I fell in love with Augusta and thought I could bring a different perspective to the guide as a newcomer; I wanted to make a guide that would be informative to others joining the community, too.
Tell us about the first business you approached to be in the guide.
The very first business I spoke to was Shoes at Surrey. It was perfect because they have a sister store in Charleston, Shoes on King, that had been in The Scout Guide Charleston, so I knew they would be a perfect fit.
What was it like to launch your first volume?
Truthfully, it was bittersweet. Our first launch was one week after quarantine started. I was thrilled with how the guide turned out and loved all the businesses that were featured. I felt so proud finally being able to hold the guide in my hands! It was tough to not be able to celebrate the launch and then have all the businesses close their doors for weeks. The launch of our second volume has really felt like the first real launch!
What’s the first thing you would tell a prospective editor?
If you’re passionate about where you live, this is going to be so fun for you. At the end of the day, your job is to highlight the people and business that make your city unique. You’ll meet amazing people and work with them to create something your community will be proud of. It takes a lot of hard work, but it’s totally worth it.