Ian Dillard, manager of Quattro Tizi, and Beth Reichert, owner of Quattro Tizi, photographed by Ashley Cox.

As a network of more than 3,000 small businesses, we’re paying close attention to how they’re faring in an age of stay-at-home orders and social distancing. In an effort to stay connected to our TSG community and share their stories, we’re “catching up with” different business owners every week to hear about their challenges, learn how they’re coping, and find out how they’re spending their time at home. Today, we’re checking in with Beth Reichert and Ian Dillard, the owner and manager of Quattro Tizi, an upscale urban, contemporary men’s store based in Charlottesville, Virginia.

What’s your business up to right now?
We closed our doors as a brick and mortar shop on March 16th, and from that day on we have been working through social media and emails to promote our e-commerce efforts. We continue to stay creative, and recently launched our Virtual Trunk Shows, or “VTS.” This has given us a chance to introduce new lines and brands to our community. Alongside our Virtual Trunk Shows, we have offered assistance to UVA Health COVID-19 Relief Fund by giving 10% of our sales. We are also offering free local delivery.

Your biggest challenge, professionally and/or personally:
Not having the face-to-face interactions with our community and the people we love and care about. We thrive on our relationships with our community. Not seeing our friends and customers has taken a toll on all of us.

What’s bringing you joy:
Thinking outside of the box and attempting to bring joy to our e-commerce community; we are sensitive to these challenging times and want to offer a sense of relief through creative posts and pics. Collaborating with local shop owners, offering guidance, and learning how to best navigate through these times. Working together to continue to be creative. Supporting our local businesses by ordering takeout, buying puzzles/games.

What you’re watching/reading/listening to:
Beth: I’ve been watching a lot of Andrew Cuomo and CNN, and listening to all of my favorite tunes to keep spirits up. I’ve been digging into Netflix (I just watched the three seasons of Ozark in a week!). I’m also watching some old championship games, like the Lakers vs. Celtics 2010 championship game and the Chicago Cubs 2016 World Series win. I’m reading the New York Times all the time!

Ian: I’ve been watching a lot of RuPauls Drag Show. I also recently watched Parasite and Four Weddings and a Funeral. I also read the NYT daily.

Your go-to snack:
Beth: Chips and more chips—all kinds—with dip, homemade hummus

Ian: Plantain chips, green smoothies, banana bread

 Your favorite family activity:
Beth: Going for a walk together, making dinner, watching Community together

Ian: Lots of runs with the pup and Zoom happy hours

The local businesses/services you’re using this week:
Beth: J.M. Stock (make-at-home ham biscuits), Petite Marie Bette, ZoCaLo (taco dinner kits, make-your-own spicy margarita), Milan Indian food, Batesville Market for needed supplies, Tilman’s charcuterie plate, Greenwood Grocery (eggs and milk, drive-up service), Greenwood Gardens for all of my gardening supplies, Dr. Ho’s (pizza and salads)

Ian: Petite MarieBette takeout, Lampo, Mas, Purvelo Instagram workouts