Member Spotlight - Aiyana Atelier

Next up in our Member Spotlight, we are highlighting Aiyana Atelier! We are so excited to have them as a returning member for the third year in a row and can’t recommend them enough for all of your wellness needs! Read below to learn more about the amazing Ashley and her team.

Smiling woman in black for The Scout Guide.

My name is Ashley Carmen and I am the founder and owner of Aiyana Atelier. Fun fact: I’m actually from Indiana, I spent many years in Pittsburgh before moving to Virginia for my hubby’s job. I have a husband of 17 years, and our dog Renegade is a lovable white lab who keeps us very entertained. As far as my team: My first hire was my endless wrangler Practice Manager Brandon Mullen, RN-BC, who is physically here every other week part-time and works remotely in Pittsburgh in between. He exhaustively tries to keep everything and everyone in line, and we truly couldn’t operate or function without him. Yes, he does still live in Pittsburgh full time! My second hire was also my first Resident, the very talented and brilliant Angela Burleson, FNP C, who is the solo injector in my Middleburg location and does both aesthetics and wellness. Last year, we expanded to another branch of Aiyana and brought on out Wellness queen, Evelyn Fuentes, FNP-C who heads up all things Wellness in Alexandria. We offer neurotoxins, biostimulators such as Sculptra and PRF/PRP, fillers, customized skin consults and plans, microneedling, medical facials, and chemical peels. For Wellness, we offer medical weight loss (Semaglutide/Tirzepatide), peptides, IV hydration bags, and on site blood draws with the same Aiyana brand you’ve come to trust.

Can you tell us about the history of your business and how it got started? What inspired you to start your business?

The reason why I created Aiyana Atelier was to cultivate my own unique and intimate experience for anyone interested in injectables and wanting to make themselves feel their very best. After working in plastics and several other offices, I wanted an experience that was unlike anything that I ever experienced. One of my personal goals is to break down the barriers and stigma that keep people from pursuing aesthetics and injectables by providing thorough education, a real assessment that is transparent and honest, and providing services in a comfortable, non-threatening environment.

What is a typical day like for you?
A typical day for me definitely does not start before 10 AM. I am not a morning person, and was always and probably always will be a night owl. Some of my best work and emails are composed at 2 AM. During the day, I typically run around nonstop from the moment my feet hit the ground whether I am seeing patients at the office or running errands around Old Town or just doing admin and meetings.

Smiling woman in black attire poses for The Scout Guide.

What do you consider to be your biggest success or accomplishment in business so far?
I think that one of my biggest successes so far is scaling my business in the way that I have chosen. What I mean by that is I haven’t been led to decisions by profit or pressure or everyone else’s ‘norm’. I implement new things that my patients desire, and only put energy into the products, people, and services that I wholeheartedly believe in.

What’s something that has surprised you about your chosen career path?
Something that has surprised me in the aesthetics profession is the lack of camaraderie. I’ve always been a ‘play nice in the sandbox’ kind of girl, and with decade’s long MICU experience and working in plastics as well, and that is something that I strive to cultivate in my circle of professional providers and peers.


What sets your business apart from others in the same industry?
I definitely wanted to create a business that didn’t feel like a sterile doctors office, but rather that you’re coming into someone’s home. Someplace that you could feel comfortable and confident to share your feelings without judgment. I really feel like I have achieved that with Aiyana Atelier.


The best piece of advice you’ve ever received.
The best advice that I’ve ever received was to trust your gut. With any decision, whether to bring on a new product or service, or add a provider, I always lead with my intuition and never stray from that feeling. It has served me well thus far in my life in my career.

Favorite/most rewarding part about your business?
The most rewarding part of my business is being able to participate in private trainings, and the ability to teach and influence others. There is nothing that makes me happier than being able to impart some knowledge that I have gained in my career onto others. That moment when the lightbulb goes off in someone’s head and they grasp a new technique or concept is very rewarding to me; it’s an adrenaline rush for me. I’m in the process of creating an aesthetic residency to continue to expand on and enhance the learning for those looking to get into the aesthetics profession.


Where do you see yourself in 10 years? In 10 years, wow…I don’t know? Can I be doing this? I really do love it all so much! Who knows! I’m a short term planner to be honest, always have been. I hope that I will be spending more time on our boat, traveling more and with a little more free time enjoying the things and people I love. Ideally, I would like to see myself focusing more time on education and training. I do see the legacy of Aiyana Atelier living on with future injectors that share the same mission, vision, and values that I embody.

List of your favorites –

  • Local business: Red Barn and Creme de la creme
  • Alexandria Restaurant: il Porto and Ada’s
  • Cocktail/Drink: Old Fashioned
  • Vacation Destination: Anywhere my people are
  • Movie: Entirely too many based on mood
  • Tv series: Law and Order SVU
  • Season: Summer
  • Holiday: 4th of July
  • Sports team: Pittsburgh
  • Hobby: Boating, Pilates, patio time