Contact The Scout Guide

The Scout Guide was launched in 2010 in Charlottesville, Virginia, and has since expanded to more than 60 locations nationwide. At our headquarters in Charlottesville, our national team designs and produces TSG city guides; creates content for and TSG national’s social media platforms; and provides ongoing support for our local editors.


We are currently in more than 60 markets nationwide, and we are always looking to launch TSG in new cities. If you are a self-starter who is passionate about your community,  you could be our next Editor. Learn more here.



Chief Operating Officer
The Chief Operating Officer is responsible for the performance of the company as dictated by the Board of Director’s overall strategy. The company includes: Scout Guide LLC (franchisor to 50+ active franchisees, or ‘Editors’), TSG Media LLC (employer of ~20 FTEs), in-house market LLCs (employers of two in-house ‘Editors’), and TSG Media IP.


  • Develops strategic plans that reflect the longer-term objectives and priorities established by the Board of Directors
  • Maintains an ongoing dialogue with Co-Founders and Board of Directors; meets with Co-Founders weekly and presents to the Board of Directors quarterly, at minimum
  • Puts in place adequate operational, legal, and financial control systems; closely monitors the operating and financial results against plans and budgets
  • Formulates and successfully implements company policies
  • Manages the day-to-day operations of the company; assumes full accountability to the Board of Directors for all departments (Franchise Development, Account Management, Operations, Compliance, Digital, Editorial, Design/Brand)
  • Ensures that the operating objectives and standards of performance are not only understood but owned by the executive team and other employees
  • Builds and maintains an effective executive team
  • Provides coaching and mentoring to direct reports, identifying opportunities for professional growth and development
  • Facilitates cross-departmental communication and teamwork
  • Leads all company-wide meetings; shares relevant company data and insights with management and employees
  • Provides leadership, advice, and/or project management for large company initiatives
  • Builds and maintains productive and positive relationships with Editors; advises, trains, or consults with Editors when necessary
  • Builds and maintains productive and positive relationships with TSG vendors and Scouted businesses
  • Collects and analyzes feedback from Editors, employees, and businesses; implements company-wide changes based on feedback
  • Represents the company to major customers and professional associations

Reports to: Board of Directors

Direct reports:

  • Franchise Development Manager
  • Senior Account Manager
  • Assistant Accounting Manager
  • Compliance Director
  • Digital Director
  • Editorial Director
  • Brand Director

Note: The Chief Operating Officer also works closely with TSG’s Contract Accountant to produce monthly financial reports and AR statements, annual budgets, and end-of-year projections.

To Apply:
Outstanding candidates should submit a cover letter, resume, and references to careers[at]thescoutguide.

Franchise Development Manager
The Franchise Development Manager will be responsible for marketing The Scout Guide franchise and running lead generation and sales efforts for the company. This individual will drive the development and execution of new franchise business growth for The Scout Guide as well as managing digital marketing to drive leads and close prospective new market editors. Additionally, the Franchise Development Manager will help train, coach, and mentor the Account Managers, especially during market transfers.


  • Manages end-to-end franchise sales process, from lead generation to signing of the Franchise Agreement
    • Tracks all data and contact information in Base
  • Creates sales strategy and repeatable process for recruiting qualified leads in high-priority markets to meet company growth goals
    • Evaluates success of existing markets/Editors to define criteria for recruiting successful Editors and prioritizing target cities
  • Works with Account Managers and Compliance Director to develop process for recruiting/onboarding potential Editors once they have signed the Franchise Agreement
  • Works with Digital Team to manage the online funnel of prospect/leads into closed accounts by refining/rebuilding the ‘Become an Editor’ section to drive engagement and registration, and further develop the value proposition of buying the franchise
    • If separate website is created for the franchise business, manage all content on that separate website
    • Works with Digital Marketing Manager to use social media strategies to recruit potential leads (especially on LinkedIn)
    • Develops paid advertising campaigns to drive qualified leads into the website in order to capture contact information
    • Uses Google/MailChimp/social media analytics to understand effectiveness of Editor recruitment campaigns and online consumer behavior, and develops strategies to optimize content and contact forms for maximum engagement
  • Develops partnerships with franchising trade groups, conferences, and online platforms to test and measure lead-generation campaigns through those channels
  • Plans and coordinate bi-weekly/monthly email campaigns to all prospects to help convert leads from the pipeline (Editor’s stories, highlights from headquarters, etc.)
  • Benchmarks competition and monitors blog/email/lifestyle franchise marketing trends and best practices; reports key findings to senior leadership
  • Develops co-marketing partnerships that might bring franchisees into the funnel and create a high-touch client service experience with all partners
  • Coaches, mentors, and trains Account Managers to drive Editor recruitment and satisfaction; oversees transfer process for markets that are switching from one franchisee to another
  • Manages a sales/Editor recruitment budget

Reports to: Managing Director

To Apply:
Outstanding candidates should submit a cover letter, resume, and references to careers[at]thescoutguide.


The Scout Guide offers a limited number of summer and school-year internships at our Charlottesville, Virginia-based headquarters. We are currently accepting applications for our Summer 2017 internship session, which will run from May – August. If you are interested in pursuing an internship with us, please send an email with the subject line “TSG Internships” and your resume, a detailed cover letter indicating your internship of interest from the list below, and your portfolio (if applicable) to careers[at]thescoutguide.


Account Management Internship:

  • Supports Account Managers with implementing a new CRM (creating new accounts for Editors, rolling out training program, etc.)
  • Maintains and updates the TSG Editor Intranet (WordPress experience helpful but not required)
  • Tracks projects and Editor updates within Account Management CRM platform
  • Assists Account Managers with special projects related to Editor support
  • Researches, develops and presents an internship-long project to the TSG team

Charlottesville Distribution Internship:

  • The Scout Guide Charlottesville Distribution Intern’s main responsibility is distributing TSG books at Member Businesses, as well as other hot-spots around town.
  • Editor will provide a list of locations at the beginning of each week, and the intern may distribute on their own time. Mileage will be reimbursed.
  • Distribution Intern will be tasked with taking social media photographs at Member Businesses to be used on TSG Charlottesville Instagram and Blog.
  • Some event assistance will be needed as well

Digital Marketing Internship:

  • Organizes, curates, creates, and schedules content to be published across TSG National social media platforms
  • Assists Digital Marketing Manager with digital marketing campaigns by generating ideas and implementing strategies
  • Assists with digital post-production process to launch and promote new guide releases online
  • Tracks and reports on web and social analytics
  • Has strong analytical and critical thinking skills as well as an eye for photography and design that is consistent with the TSG brand, voice and aesthetic
  • Researches, develops and presents an internship-long project to the TSG team

Graphic Design Internship:

  • Assists Production Manager with special projects related to graphic support
  • Supports Graphic Designers by handling graphic requests
  • Assists with the production process to help reach department goals
  • Exhibits a solid grasp for design concept and implementation
  • Comfortable working in Adobe Creative Suite, including Photoshop, InDesign, and Illustrator
  • Researches, develops and presents an internship-long project to the TSG team

Freelance Editorial Curator
The Scout Guide is searching for a freelance editorial curator to develop posts for our national audience. The ideal candidate has knowledge of and interest in trends within the TSG network in the design and fashion categories and knows how to conceptualize and deliver a compelling visual article. He or she will be able to put those skills to work and help drive our content creation goals and initiatives.

A successful candidate will have a knack for curating images and topics from fashion, interiors, and architecture, weaving them into a captivating visual story. Imagery and overall concept should appeal to a discerning audience in a way that elevates the subject matter to a heightened taste level.


  • Delivers complete articles, typically consisting of 10-20 final images/ products, complete with captions and corresponding links to TSG businesses/ product detail pages.
  • Works with the Editorial Director and creative team to develop compelling topics and complete assignments.
  • Finds and manipulates images to fit within TSG’s size specifications and company guidelines to achieve our overall look.
  • Delivers high-quality content while meeting tight deadlines.


  • 3+ years of professional design experience, preferably in a fashion, style, or home related-field
  • Strong conceptualization and storytelling skills
  • Excellent organization and time management
  • Experience working in a CMS/blog platform
  • Sophisticated visual sensibility
  • Flexible, self-starting attitude
  • Close attention to detail
  • Creative, collaborative, and deadline-driven
  • Proficient in Photoshop

Additional Details:

  • Candidate can work remotely.
  • Expected start date: April 2017
  • This is a freelance position. Assignments will be distributed on a project basis.

To Apply:
Please send resume, cover letter, and three examples of your past work (links are fine) to careers[at]thescoutguide.