ABOUT TSG ASPEN OWNERS/EDITORS AMY GROOM AND ERIN JONES:

Amy Groom is a true Colorado native. Growing up in the foothills of Denver, she graduated from the University of Colorado Boulder School of Architecture with a bachelor’s degree in Environmental Design. Making her way west to the Roaring Fork Valley after college, she joined her sister Erin at the family gift and stationery boutique in Basalt where she met her husband, Jeff, a native cowboy, and took to growing roots in the valley. She has called the region home for more than ten years now, and enjoys exploring the area’s historic towns by foot and venturing into the backcountry by horse. Mom to a son and owner of a branding and paper goods design studio, Amy spends her spare time with family and friends both on and off the mountains, and loves to live local.

A Colorado native at heart, Erin Jones was born in the Midwest and raised in Colorado. She graduated from Boston University with a bachelor’s degree in Psychology and then spent several years living on the east and west coasts, finally returning home to Colorado in 2003 when she moved to the Roaring Fork Valley. She met her husband, Jeff, within weeks of unpacking her first box, and he showed her the best of the Aspen area, from the top of snowy mountains to basement music venues. She currently resides in Cherry Hills Village with her husband and two daughters.

After being featured in TSG Aspen for several years as local business owners of The Hello Co., the sisters decided to take over as Owners/Editors of The Scout Guide Aspen.


AMY AND ERIN’S THREE FAVORITE REASONS TO VISIT ASPEN:

  1. The Seasons. “Skiing reigns supreme, but it is the summer months that keep us hooked. Spring is a favorite time to unwind during our quieter off-season, and fall is unquestionably beautiful. It’s Aspen, after all.”
  2. The Community. “The music, food, fashion, art, and entrepreneurial scene thrives here. There are so many creative individuals throughout our valley and unique opportunities and events to explore. Plus, the number of non-profits doing good and giving back is astounding. This is an area that truly cares for one another.”
  3. Off the grid. “Whether you want to bike for the day, camp at the Bells, or hike the trail to Crested Butte, there are endless ways to unplug from the craziness and plug into the calm and beauty of mother nature. And there is always a great bar or restaurant waiting for us on the other side!”

WORDS AMY AND ERIN LIVE BY:

“We can’t be everything to everyone, but we can be something to someone.”