Charlottesville fashion cornerstone, Eloise, has relocated to a fabulous new space at The Market Street Market Annex.
505 West Main Street · Charlottesville
We asked mother-daughter Owners, Cyd & Amy…
1. What inspired you to choose a new location? How did you find the new place?
We have been looking for a new home for eloise for awhile, and strongly believe in the expansion and development of the downtown charlottesville corridor. We also wanted to have a parking lot for our customers.
We have always liked the aesthetics that Gabe Silverman brings to his projects, and were so excited to work with him to transform this beautiful old building.
2. How have you benefitted so far from the new space?
As previously stated, the parking has been extremely helpful. And lots of new customers that didn’t know about us before are finding us because we are more visible. We have also been warmly welcomed into our new neighborhood, which feels really good. It has given us a great opportunity to recreate our vision of eloise, and how we interpret current trends for our clients.
3. Does your move feel like something of a rebirth? Coming out of the recession, what does it feel like to breath this new life into your business?
Yes, definitely. Like all retailers that have survived the recession, we have had to reinvent ourselves in a variety of ways. As always, we have listened keenly to our customers’ input and desires, and rely on them to help guide the decisions we make everyday at eloise. For example, we have tried to amp up our online presence in response to our customer’s demands, both locally and across the country. We even have a customer in japan and a few in london!! But our main focus continues to be customer service, and as much as we love having new customers, we feel lucky to have some wonderful “regulars”.
As far as the move is concerned, it has been an amazing journey to recreate a new, more streamlined vision of eloise in our 14th year of business.
4. Do you have new focuses now that you have moved? Any new lines or products?
Always new lines and products! We like to keep it fresh and our customers are very hip to what is happening in the fashion world. We like to stay current, or even slightly ahead of the curve, while always providing the best basics at the same time. We all need our cozy t shirts and jeans in addition to our fabulous statement pieces. As for new lines coming this fall, to name a few that we are super excited about….barbour (classic jackets), henry cuir (gorgeous handmade bags from italy), and pas de calais (beautiful, ethereal separates).
5. What was the aesthetic you went for in designing and decorating the new place?
More modern, clean lines with a nod to the beautiful raw space that we started with. We have maintained an exposed brick wall and original beams, re-furbished an incredible skylight that was part of the original building, and put in a reclaimed wood floor. Our friends Tate Pray and Todd Leback built a gorgeous concrete and hickory counter for us…we can’t stop touching it, it’s amazing.
6. We’d also like to know what it’s like to work as a mother/daughter team (we are featuring someone in New Orleans that is the same): Do you have different styles? How do both of your styles add to the store/business? How do you influence one another’s style?
We have really enjoyed it – the age difference allows for a great mix of buying for different aged customers, and we have learned a lot from each other. We definitely have similar taste, but we put things together very differently. When buying, we are usually pretty much in sync, and when we’re not, we defer to the person who has the stronger opinion. We often come to work in the same colors and coordinate (strange!) without any planning – the same thing happens with our staff too…Specifically, Cyd takes more fashion forward risks with her accessories, and Amy tends to be a little more conservative in general.
7. What is your favorite thing about working together?
We have a lot of fun – we have learned tons from each other. Cyd’s more impulsive and amy takes forever to make a decision, so together we really balance each other out. Because we are family, we really trust each other and offer each other support unconditionally. We know each other in a whole new way, not just as mother and daughter, but as business partners too, which has really deepened our respect for each other.
We loved attending the Main Street Market Annex House Warming Party!
Find Eloise at 505 West Main Street · Charlottesville or www.shopeloise.com.
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